Did you really need to make this video, Research In Motion? Do you think your developers will love you more because of spending I don't know how many hours in making this... this... I don't know what this is.

We are going to keep loving developers at Research In Motion, all the way to BlackBerry 10 and beyond. Watch our leadership team for developer relations bring back the band: Alec Saunders, VP Developer Relations & Ecosystem, Chris Smith, VP Application Platform & Tools, and Martyn Mallick, VP Global Alliances & Business. Thank you to those devs who are working hard, and for those jumping on board every day.

Perhaps you should have spent those hours trying to get BlackBerry 10 out of the door instead of terrifying them with this.