The Wall Street Journal is reporting that Best Buy plans to match the price of internet retailers like Amazon over the holidays this year, as well as offering free home delivery when stores are out of stock.
According to a good ol' "person familiar with the matter", the electronics chain is assuming the strategy over the holiday season to draw customers away from shopping purely online. That's something that will appeal to many consumers—especially those who prefer a traditional shopping experience.
It does, however, seem to contradict comments made by Best Buy's new CEO Hubert Joly. He recently claimed that the prevalence of "showrooming"—where consumers head into shops to check out goods before ultimately buying online—has been blown out of proportion.
Maybe that contradiction is just reflective of the conundrum all big-box retailers face: they need to keep up with online retailers, but they don't want to lose sight of what once made them successful. That's a tough call.
Either way, price matching would inevitably draw in more custom. Would you buy something at Best Buy instead of ordering online, all prices being equal? [WSJ]