Bravo has released the first clip from Start-Ups, its parody-rife reality show about Silicon Valley. Here is the rundown of the short scene in which angel investor Dave McClure looks over a pitch from brother-sister disruptin' duo Ben and Hermione (Hermione!) Way's rip-roarin' vaguely-purposed company, Ignite. It follows what we've come to know as Standard Reality Television Script and relies heavily on Start Up Lingo:
- Sentences said with half-conviction that don't make sense: "We've developed a scale, that we can give away for free. To millions of people. For less than two dollars."
- Foreboding music in order to forward the plot.
- Camera cuts back and forth between faces of focus, disruption, and "I don't know what's going on!"
- A character calls another character "annoying"
- A character calls another character
- A reference to a crap-ton of money.
- Token British guy.
Insufferably wonderful. And we'll all be watching when it premiers November 5. Although this clip looses some value for its lack of mention of the word "disrupt." [AllThingsD]