We've got so many damn timepieces that wristwatches seem quaint and a bit obsolete. They're a fashion statement now: a Rolex is kind of like a multi-thousand dollar bracelet that says you've got "taste" in fine horology. But every statement needs a counter-statement, which is why Shelter Serra's silicone Rolex Submariner facsimiles are so cool: there isn't any branding at all. There isn't a single complication, not even a timepiece. I don't know exactly what kind of statement this watch is trying to make, but it's probably about the wearer being way cooler than you.
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