Your typical water saving showerhead manages to reduce the flow by simply using smaller holes. But the downside is that those eco alternatives don't provide quite the same showering experience. So a Japanese company has developed a brilliant alternative that aerates the water so a reduced flow still feels like an indulgent deluge.

Toto, the company behind the shower head, claims that the shower can reduce water usage by as much as 35 percent without compromising how a shower should feel. Your initial $70 investment in the system should quickly pay for itself too, since the company claims a family of four can save as much as $180 on their water and heating bills. Plus, imagine how refreshing it would feel to take a carbonated bath. [DigInfo TV]