Besides the menu options, the uninspired design of the ketchup packet has to be one of the worst parts of the fast food experience. So designers Hwandong Lee, Myung Gyu Kim, Nari Lee, and Taeno Yoon tasked themselves with coming up with a better solution, and now that the world is aware of the Ketchup Presser, we can never go back.

It's an improved design on the cardboard french fry container used by fast food joints around the country, and simply sees the top flap extended so you have a clean place to put your ketchup for dipping. But it's a strategic slice on the side that's the real star of the show, letting you slide a ketchup packet through and squeeze out its contents without getting your fingers dirty. It's brilliant, and simple, and a certain red-haired clown needs to license this design ASAP.

[YouTube via Yanko Design]