The WSJ's "iOS Optimized" Mobile Site Is... Not Very Optimized

Last night, the Wall Street Journal took its new mobile site live, supposedly specially formatted to look good and work on iOS devices. Except, erm, this is what it looks like on an iPad Mini:

The WSJ's "iOS Optimized" Mobile Site Is... Not Very Optimized

Which is to say, optimized like a Canadian nickel is optimized as a spacecraft. [Twitter]