Rumor: Google Is Working on Same-Day Amazon Prime Killer

TechCrunch claims that Google is "stealthily preparing" to launch a new same-day-shipping Amazon Prime competitor called Google Shopping Express.

Sources have told TechCrunch that the service would cost $59 a year—undercutting Amazon's annual Prime subscription by $10—and allow customers to receive same-day deliveries from bricks-and-mortar stores. The sources don't expand on which those stores might be, but TechCrunch speculates that it might include the likes of Target, Walmart, Walgreens and Safeway.

That would make it a pretty serious contender to Amazon's Prime, which still seems to be struggling to offer an effective same-day shipping service. It could also lend a focal point to Google Wallet and Google Shopping, which currently seem to lack real purpose.

It's not the first time rumors have swirled about Google creating a Prime competitor, but previous speculation back in 2011 suggested that it would be a free service. This fresh rumor about undercutting Amazon seems more realistic—but, as ever, it remains to bee seen whether the speculation will turn out to be accurate. [TechCrunch]

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