A New York retailer has been busted for selling people fancy Marc Jacobs coats trimmed with luxurious dog fur that was advertised as fake stuff. There appears to be some confusion in the fashion industry concerning what constitutes "fur".
Most people who actually buy fur probably wouldn't consider the skinned hide of East Asian raccoon dog "real fur". That's the only imaginable reason why department store Century 21 would fail to label so much clothing properly.
The Humane Society bought a bunch of garments from the Century 21 and found that animal hair is frequently being labeled or advertised as fake animal hair. In some cases, Marc Jacobs coats sold online were described as having "faux fur" lining, but turned out to have labels indicating the lining was "100% Chinese raccoon". In other cases, items sold in the store were mislabeled and exposed by lab testing.