Today Samsung hosted an event at the American Museum of Finance. It announced pricing on some stuff they'd already announced and blah blah blah showed off smart TVs we saw two months ago at CES. But more importantly they had some special guests: Supermodel/professional breast-haver Kate Upton, brother of Peyton Manning Eli Manning, and Flo Rida (pronounced: /floʊ ˈraɪdə/), the only rapper named after a state.
Because that's what you do when you host an event where there is nothing to say. You distract. Oh hey don't look at these big old TVs, don't worry that this 85-inch UHD set that you will not under any circumstances buy costs $40,000, and forget that you already sort of knew all of this.