Pepsi has redesigned the shape of its 16-ounce and 20-ounce plastic bottles for the first time in 16 years. Move the arrows on the slider above back and forth to see the a before and after comparison.
The slider isn't meant to be a 1:1 comparison of the actual bottle sizes, but it gives you an idea of the leaner look Pepsi is going for. The snazzy new shape sure has a refreshing plastic swirl to it, huh? It's more lively than the dated look from 1997. But while it's certainly a departure, it's also a tribute to some of the earliest glass Pepsi packages, which featured a similar swirl:
The new look is available in 16 and 20 oz plastic bottles at the moment in Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next varieties; a special 12 oz glass swirl bottle will be in select stores, but only for full-calorie Pepsi. Eventually, though, the look is going to find itself spread across all of Pepsi's brands. But don't let that slimmer-looking profile trick your brain. The stuff inside it is still no good for you.