Why Can't All Matchboxes Look This Nice?

We all know the familiar, dotted pattern of a matchbox striking strip. It's distinctive, but not particularly pretty. But with a splash of color and a little geometric variation, you can actually get something worth having out on the shelf.

Developed by Danish design house HAY with help from Swedish designer Clara von Zweigbergk, and American product designer Shane Schneck, these bright, crisp new takes on the matchbox are part of a project called Strike.

While the boxes are pleasantly minimalistic, they also lack any sort of branding, so don't expect the matchboxes you get at the store to be quite this nice to look at. But hey, if tissue boxes can get cool designs, maybe matchboxes should too. [Design Milk]

Why Can't All Matchboxes Look This Nice?