Somersby Cider in the UK created a cheeky commercial that pokes fun of Apple product launches by imagining a world where buying hard cider is like getting a new iPhone. The Genius Bar would be a real bar and workers would talk about how many cores inside the apple, how many pits and how to use the "in to face" and dock the glass of hard cider.

Would a bar be insufferable if it was like this... or would you go check it out and grab a couple drinks? [Somersby Cider via Design Taxi]