The Facebook Phone: It's Finally Sorta Real (Update: Eyes-On)

We've been talking about it for years now—half dread, half excitement—and now it's no longer just our imaginations. The Facebook Phone is as real as it's probably ever going to get: it's called Facebook Home a complete Android takeover that converts your smartphone.

It's important to know what Facebook Home, "the Facebook Phone," isn't. Facebook isn't building a phone in the same way that Apple builds a phone. This isn't an iPhone competitor, or even an Android competitor. It's not even a Facebook version of Android.

Facebook Home is apps.

This is Facebook looking to plant itself in front of your eyeballs as much as possible with a homescreen entirely dedicated to the social network itself. Facebook Home is about what you're reading and tapping, not a hunk of plastic in your hand.

The Facebook Phone: It's Finally Sorta Real (Update: Eyes-On)S

Home changes the entire way you interface with your phone—you'll access all of your non-Facebook apps by clicking on your own profile picture. As soon as you turn on your phone (or wake it), you'll see your "Coverfeed"—a super-condensed version of your News Feed that takes up the entire display, and completely replaces both the lockscreen and homescreen.

The Facebook Phone: It's Finally Sorta Real (Update: Eyes-On)S

There will be ads in this here Coverfeed, yes, because that's how Facebook makes money to exist.

But there will be a lot more: an ever-updating digest of what's happening with your pals. A giant photo someone shared. A link someone shared. Status updates. You can read whatever's next by swiping from one to the other, and double tap to like—no need to pop open a Facebook app.

The Facebook Phone: It's Finally Sorta Real (Update: Eyes-On)S

There are some nifty gestures at work: tap and hold to zoom out of a photo you like, and you can pop off a comment with another tap. Notifications—say, a new Facebook IM—will stack up on your Coverfeed, but can be bunched up by tapping and holding, or dismissed entirely by swiping them away. It looks decently natural.

The Facebook Phone: It's Finally Sorta Real (Update: Eyes-On)S

You can launch your favorite apps without leaving Facebook Home.

The Facebook Phone: It's Finally Sorta Real (Update: Eyes-On)S

Messaging your friends and/or sexual partners is one of the more novel touches with Facebook Home—it uses a nifty-looking and horribly named system called "Chatheads." Chatheads are small pictures of your friends that are shortcuts for conversation. They pop up revealing your friend's profile photo, and a simple tap pulls up the conversation, whether it's over IM or chat. Switching from one conversation to another is just a matter of tapping between faces, and if someone tries to get in touch with you, their face will appear over whatever it is you're doing: listening to music, browsing Google Maps, or playing a game.

The Facebook Phone: It's Finally Sorta Real (Update: Eyes-On)S

It's nice to see SMS and IM treated exactly the same, because really, it doesn't matter which medium is carrying your dispatches. "Hey" is "hey."

The Facebook Phone: It's Finally Sorta Real (Update: Eyes-On)S

Home will be available to download in a week, with a tablet version out sometime later this year. It will update every single month—or so Mark Zuckerberg says—which means the software that dominates your screen will be refreshed more regularly than usual. That's great.

The Facebook Phone: It's Finally Sorta Real (Update: Eyes-On)S

It looks beautiful. It'll come pre-loaded on the $100, AT&T-exclusive HTC First. Don't hold your breath for anything on iOS, ever. It may or may not wreck your battery life, what with the constant background updating and frenzy of graphical status updates and baby photos. We'll have to wait and see.

The Facebook Phone: It's Finally Sorta Real (Update: Eyes-On)S

It looks beautiful, I can tell you that much. Or you can just look at these pictures and decide that. And the thinking behind Home—that your digital social life is a good anchor for your entire phone, and that Facebook is the best representation of this social life—is sound. Most apps are pointless, and most of the apps you even bother to download aren't used that frequently. Home eschews the skittle bag of specialized programs and assumes you'll be happy just cruising Facebook stuff most of the time. This rationale is a big part of what makes Windows Phone so brilliant. Your phone is already like a spoon for friendship, so if this all comes together, Facebook Home will maybe be like a spork. Or a feeding trough.

The Facebook Phone: It's Finally Sorta Real (Update: Eyes-On)S

But do you want this—this pretty takeover? Do you want Facebook to be your phone, rather than a small part of it on equal footing with a calculator app? I do not know.

Update: We looked at some Facebook reps use the HTC First. Home screen navigation appears fast and nimble, with full-screen images flipping past as fast as their finger swipes. Selecting, reordering, grouping, and dismissing the Chat Heads icons was equally responsive with very little lag. Even when running standalone apps like Instagram, the UI appeared quite zippy.

Additional reporting by Andrew Tarantola

The Facebook Phone: It's Finally Sorta Real (Update: Eyes-On)

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