In the last three months, Netflix subscribers watched four billion hours of streaming content according to Reed Hastings. And a report from BTIG Research calculates that this puts Netflix ahead of any cable channel.
Richard Greenfield at BTIG reasoned that if 88 percent of Netflix subscribers are in the U.S. there would be 28.1 million people watching 87 minutes of streaming per day. Greenfield told the Huffington Post that:
Netflix is now likely the most watched cable network, essentially in-line with the Disney Channel.