Bloomberg Businessweek is reporting that Amazon will soon be announcing its own streaming box to pair up with its Amazon Instant Video and video on demand.
According to Bloomberg's three unnamed sources, the box will be dropping sometime this fall. It will hook up directly to your TV (as streaming boxes tend to do) and provide access to both Amazon's Video on Demand marketplace as well as the Instant Video service that comes free with an Amazon Prime subscription.
This rumor comes on the heels of Amazon's recent release of 14 original series pilots, which shows its commitment not only to video, but to original video. It only makes sense that the same people who brought you Amazon-centric content delivery devices like the Kindle and the Kindle Fire would want a piece of the set-top box pie as well. And given how everything else in the Kindle line eschews hardware profit in favor of piping sweet, sweet Amazon content directly to your face, you can bet this sucker will be cheap.