Compared to digital watches that let us keep tabs on time down to the second, the $125 'Till watch takes a more laid back approach. It features a traditional analog watch face, but the hours are obscured by a rotating mask, and the occasional mentions of minutes are partnered with vague references to the time.
So shortly after the top of the hour, the watch's minute hand simply reads "10 PAST." And as it creeps closer to the next hour, you get similarly vague readings like "5 TILL." It's kind of refreshing not having to be so exact, and the watch's clean face—uncluttered by numbers and sixty tick marks—can only serve to calm you down if you're running late and worried about the clock. [Projects Watches via PSFK]