Pepsi's "Amp Up Before You Score" iPhone app is intended to help men score with women (and brag about it with their friends on Facebook or Twitter). Not surprisingly, this has created something of a PR issue.

Of course, Pepsi was quick to respond to the criticism with a truly "heartfelt" apology on twitter:

Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback.

In other words "yeah, yeah...whatever." Sexist or not, the app is absurd. Here is a dating tip that is guaranteed to work with all 24 types of women featured on the app: don't continuously check your iPhone when out on a date. [Twitter via Current]