This might not be a video of the iPhone 5S and iPhone 5c. It might not show that Apple's next flagship will look nearly identical to the iPhone 5. It might not reveal that the current black and white models will be joined by a gold—pardon, champagne version—when they are announced on Sept. 10th. But it would be far more surprising for those things not to be true than for them to happen. And that puts Apple—and you—in an unprecedented position.
There have always been leaks surrounding new Apple product launches. Some of them have been accurate, some of them have not. Some have exceeded expectations, some have fallen short. But it's that variability—sometimes even more than the products themselves—that has helped make Apple product launches must-see events. (You can argue that you've never cared, and that's fine. Millions of people who aren't you do, every year.) People tune in to be surprised. But it's been years since they have been.