How much do the iPod mini's colors matter? If you look at Apple's mini lifestyle website, you can see that each color is being marketed to a slightly different space, with the green and pink models being aimed at women, the silver and blue at men, and the gold as a sort of unisex middle ground. While colors are certainly important in the US, it seems the Japanese (or at least those marketing to them) are taking it to the next level, describing the green iPod mini, for instance, as "not decorative, but assertive. Gentle, but with vitality. For those types of casual people." Or people that like green, I guess.

Be sure to check out the color popularity charts on TechJapan, as well. Silver and blue fight it out for the top spots (does that mean more boys like the iPod mini than girls?), while gold, despite implying a "posture of confidence," sits lonely at the bottom. (Thanks, Leander!)

Read - iPod mini Lifestyle Page [AppleJP]
Read - Japan iPod Mini Color Popularity Rankings [TechJapan]

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iPod Mini Tokyo Launch: Shy Shoppers and Zombie Models [Gizmodo]

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