After a long day in front of the computer, the ads in a paper magazine can seem a little flat. Where's the interaction? Where's the content? Moto is filling that gap with this cool full-page magazine advertisement that lets you pick your favorite Moto X color with the push of a button. Just like the internet!

The ad, which appears in Wired's January 2014 issue, packs LEDs, membrane buttons and a paper-thin battery in a single page, though it's probably the thickest page in the book. It appears on newsstands today, but only in New York City and Chicago, where Moto has run extensive ad campaigns touting the Moto X's ultra-customizable nature. Maybe print really isn't dead—at least not until that tiny battery wears out. [Mashable]