Data Analyst, Fusion Media Group

New York

About The Role

Fusion Media Group is seeking a Data Analyst to support the company’s digital analytics & insights department. The Digital Analyst will provide reporting and insights to multiple aspects of the business, fusing consumer analytics, behavioral data, business KPIs, and advertising metrics/data into actionable recommendations for business, editorial and product teams. This position reports to the Digital Analytics Manager.

 

Responsibilities

  • Create and maintain key weekly, monthly and special reports, dashboards and analysis using Google Analytics and other audience data capturing tools
  • Analyze and manipulate data to create presentations full of insights and well-crafted recommendations to help inform business strategy and improve web and social user experience
  • Respond to ad hoc requests from editorial, product, and audience development teams to help understand usage patterns and behavior
  • Assist the ad sales team and marketing teams with requests for information on Fusion’s audience
  • Assist with analytics implementation QA, documentation, and optimization
  • Find new ways and processes to gather data, analyze information and deliver usable findings to teams across the organization

 

Qualifications

  • Bachelor’s degree; major in business, mathematics, statistics, physics, engineering preferred but all are considered
  • 1-2 years of experience with web analytics, and passion for media
  • Ability to analyze raw data, identify trend drivers, draw conclusions and summarize actionable recommendations
  • Detail-oriented and meticulously organized, comfortable aggregating and manipulating large data sets
  • Experience in R and Python 
  • Advanced Excel and data visualization skills 
  • Familiarity with third-party research tools (e.g. comScore,) and industry knowledge of measurement data sources
  • Knowledge of Google Analytics/Omniture/social data is a plus
  • A/B testing and optimization planning a plus

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