After 14 years of prohibition, the Chinese government has lifted a ban on the sale of foreign consoles inside the country's border. This opens the door for Microsoft, Nintendo, and Sony to tap in the multi-billion market—though the companies have already admitted it won't be easy.
It's so far unclear exactly how far the suspension will go. In a statement posted online Monday, the government said it would allow "foreign-invested enterprises" to manufacture consoles within Shanghai's free trade zone and sell them in China. It does not, however, say how long the suspension will last or offer details about any other regulations on the industry. The ban went into place in 2000, after China's government said video games had an adverse effect on the mental health of the youth.