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As a PR Person™ myself, I would like to apologise on behalf of this Michael Ingalls. The copy is not only cringeworthy but also has bad punctuation!
In case you're wondering what I'm talking about, it's in the third line. "...deserve the best LCD HDTVs, in the market today..." That comma is superfluous.
Just to play devil's advocate though, sometimes the angle of a press release is dictated by the client... We just write what they want to say. So maybe, just maybe, this whole "Give Mom what she wants" thing is really the fault of Westinghouse's marketing department.
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@Dominic Leong: Yeah, but you can say what the client wants you to without sprinkling commas and unnecessary/grammatically-incorrect capitalization everywhere.
Accuracy
Brevity
Clarity
@shorty63136: Alright I'll bite. I'm a flack too, FYI. David, you make a good point but don't forget that PR people aren't just paid to do whatever the client wants -- we're also paid to provide counsel.
If Westinghouse asked me to write a press release to encourage people to get their mothers HDTVs for Valentine's, I'd certainly push back. Or at the very least, try to have some fun with it -- maybe write a release about "The top 15 HDTV chick flicks to watch on your new Westinghouse HDTV".
We all have to stop and think about what we're writing and sending out there.
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@Erik Sebellin-Ross: Yeah, but the bottom line is the bottom line. If the client "feels strongly" about it to the point of hinting he'd rather go somewhere else if his direction is not followed, what do you do?
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