Interesting... it appears NBC is piloting one of its new shows, "Conviction," on iTunes for free. The show is already being publicized on the POTN (Plain-Old Television Network) but this is an interesting first—hyping a show by distributing electronically and kind of figuring out how to tweak things through feedback.

The comments seem a bit astro-turfy of late, but it's still a fascinating concept.

NBC Pilots "Conviction" on iTunes [Micropersuasion]