After years of inflicting all sorts of obnoxious auto-posts on its users, Facebook is finally heeding their cries. From now on, Facebook will be prioritizing only "explicitly shared stories from apps in News Feed." Which sounds an awful lot like something you shouldn't have to say in the first place.
This is counter to pretty much everything Zuck's grand vision for Facebook once consisted of—a world where everything you eat, see, and do is seamlessly and instantly shared across all of Facebook-land without you ever having to lift a finger. So why the sudden change of heart? From the lips/fingers of Facebook itself:
We've found that stories people choose to explicitly share from third party apps are typically more interesting and get more engagement in News Feed than stories shared from third party apps without explicit action. We've also heard that people often feel surprised or confused by stories that are shared without taking an explicit action.
"Implicitly shared," of course, being a friendlier way of saying "we're just going to do it unless you tell us to stop." This shifted focus towards explicitly shared content certainly fits in with Facebook's recent attempts to streamline its user experience overall.
Still, this isn't the first time the company's tried to stymie the auto-share deluge app makers have become so fond of. But with Instagram having already removed its own auto-share function, it looks like, this time, Facebook might actually mean business. [Facebook]