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”iPhone Ad Pulled in UK Because It's "Not Quite True"
While Apple's been playing their trademark guy-with-the-finger iPhone commercials overseas, one has contained the simple slogan "all the parts of the internet are on the iPhone." It's kinda cute. And it's very Apple. But the UK's Advertising Standards Authority has also decided that it's very untrue and banned the commercial from airing in its current state. More »New Micro-Helicopter First With Proper Cyclic Controls, Says Japanese Maker
Though Pico Z toy helicopters and their ilk are fun, they're bloody difficult to control (even the Tandem Z version) since they lack the control sophistication of bigger models. But Kyosho is trying to sort that out with its upcoming "Minium AD Caliber 120 Readyset" micro-helicopter model, which has a proper cyclic control—the world's first in a micro-copter, Kyosho says. It's similar to that used to steer the blades of a real helicopter, and means you should be able to accurately hover, reverse and do banking turns. And crash. The 30-gram, 4.7-inch model is a $240 kit though, so you won't really want to do that often. Out in September, in Japan. [CrunchGear]Mob Takes Over Office Lighting To Transform Tower Into Giant Frosty Pint
Sure it's an ad, but taking over your office building's lighting system en masse with an army of thirsty friends as an homage to every Irishman's favorite stout is a pretty refreshing dream while you're pinned inside your cubicle. Now if we could just do this with a massive INSTEON installation—then we'd be set. Check out the flashmob-inspired ad after the jump. Now I'm thirsty and it's barely even noon. More »First Fembot Commercial Ever Heralds Imminent Robot Porn Market
Those crazy Japan-addicts from the Pink Tentacle have grabbed the first commercial ever made by a fembot. Actroid DER-2 stars in a 15-second TV ad titled "The Woman Who Doesn't Rust", promoting an insect repellent and sunscreen spray. From afar, she looks hey-babe-how-you-doin' kind of good, but then they have to cut to a close-up and almost gave me a heart attack. Why a fembot needs sunscreen is beyond me. Lube after a few Old Fortrans, on the other side, it's a completely different story. [Pink Tentacle] More »Microsoft's "Vista Doesn't Suck" Ad Campaign Thinks Everyone Remembers The 15th Century
Either that or their agency just really loves Thomas Friedman. Anyhow, Microsoft's $300 million campaign to return fire after Apple's "Mac vs. PC" ads with our buddy John Hodgman—which, like it or not, were a wildly successful campaign and definitely helped shape the public's perception of Vista—has begun with this image from microsoft.com, comparing the potential realization that Vista doesn't suck to the debunking of the flat earth theory. It took a bold voyage to the New World by one Christopher Columbus to change everyone's mind on the first one—but Microsoft is hoping a little ad campaign will do the trick to clean up the gross misconception the public (and tons of Windows users) seem to have about Vista. More »AD88 From Alfred Dunhill a Pointless Waste of Piano-Black Finish
Whenever I see some high-end retailer flogging non-core business objects, I wrinkle up my nose in disgust. Chanel, of the non-Cylon No. 5, has been the most visible company to do this with its bikes, skis, and now fishing gear, and this is British gentleman's outfitters, Dunhill's, take on it. The AD88. Not only does it take my initials in vain, but it is almost $4,000-worth of iPod dock, digital radio and CD/DVD player that, at almost $4,000 (I guess you tip the doorman the remaining $5 when you walk out of the shop with it) makes fools of us all. More »LG Secret Ad Dabbles In Softcore Porn, Oediposity
Some may see LG's latest ad for their LG Secret phone as about as tasteful as softcore porn, with none of the subtleties. We disagree. We'd like to see LG go down this road with all of their products. Especially that Scarlet TV. Just one note from us though: You might want to tone down the Oedipal content a little bit in the future. See the slightly NSFW video after the jump. More »Behind the Scenes At Apple's iPhone 2 Ad Shoot
Our pal David Jr.com went over to the 5th Ave. Apple store back on May 29 to check out why that store was closed from 3PM to 9AM the next day. Turns out they were shooting a 3G iPhone ad there, which David got a sneak peek of on video. There aren't a whole lot of specifics on the ad since IT'S A SECRET, but we do get to see some guy in a suit being primped. He's probably in the ad somewhere as a James Bond-like figure who needs to take out his iPhone in order to check mail on his company's Exchange servers (new feature!). [David Jr]HTC's First Big Ad Push Focuses on Fingering
This is HTC's first big TV ad in the US. Rather than focus on their devices individually, HTC's going for a general "brand" awareness. Seeing as how they've previously marketed their phones under the four big providers' own names (AT&T TilT, T-Mobile MDA, Verizon 6700), it's a smart step in breaking away from their control. This particular ad, one of a few that will hit print and online outlets, is underwhelming. It wants compare the HTC Touch with the iPhone (implicitly), but if you've read any of the many reviews of the device, you'll see that it's nowhere near as usable. If we were HTC, we'd focus more on their slide-out QWERTY devices that are like Sidekicks, but for businessmen.
biggie smalls
Adtec AD-HSM10: New World's Smallest Bluetooth Headset
The world's smallest Bluetooth headset just three weeks ago was Nextlink's Invisio G5. Today's it's a fatty, out-ano'd by the more dwarven AD-HSM10, which looks like a titanium hearing aid. It weighs about a gram less than the G5 and is more squat, but its measly 3 hours of talk time and 100 hours of standby fall short by an hour and 50 hours, respectively. "More to love" seems to weigh in the G5's favor, though the AD-HSM10 costs half as much ($78). [Adtec via Phone Arena]Sony Advertises PS3 by Confusing Us
Steampunk meets The Matrix in Sony's crazy spot that reminds me of a bad dream I had last week. The company is trying to somehow illustrate how the processor power of the PS3 can keep you one step ahead, but we're just thinking somebody slipped some kind of special fairy dust into the bong bowl hidden in the back room of Sony's ad agency. We've seen some weird ads, but this one reaches a new level of strange. What a peculiar concept! No wonder Sony's thinking about ditching TBWA/Chiat/Day, its ad agency covering the PS3. But wait. The spot moved me to show it to you, so it must've succeeded on some level. [CrunchGear]
Lifefast Transparent 360 Ad Display is LED Craziness in a (Big) Can
Technohouse showed off the Lifefast, a radical transparent, 360 LED display unit at the Inter BEE 2007 fair in Japan. Placed at right angles to each other in the Lifefast's cylindrical design are four bars, each fitted with 600 three-color LEDs, which revolve between 12 and 13 times per second, flashing up images. More info and pics below. More »Sony Ad Gives Failed Models, Circus Rejects A Second Chance
When I bought a Canon Powershot a couple years back, I wondered why people didn't suddenly strike poses when I passed them in the street. I went through several theories: maybe it's because I had more facial hair than Bigfoot; maybe they weren't feeling well; maybe I should point the camera at them instead of plants and buildings.
Thanks to this new Sony ad, though, I know the real problem - they wanted to be captured by a Cybershot. Time to go get one - I've always wanted to watch a janitor pretend to ram his head through a wall for my amusement. - Josh Ziegler
Teaser for Sony's Bravia Play-Doh Commercial
Last month, NY was overwhelmed by Play-Doh bunnies as Sony shot its new Bravia ad. Well, folks, you've got a few weeks to wait for the spot to air, but until then, here's a tiny taste of what's to come. [Sony BRAVIA - New York]Nissan Rogue Commercial Turns NY into a Giant Labyrinth
Hands up who had one of those wooden Labyrinths round which you had to maneuver a silver marble without dropping it down a hole or biting your tongue off in the process? Knowing just how powerful a marketing tool nostalgia can be, Nissan has used the concept for the commercial for their new Rogue SUV. [TokyoMango]How to Make a Human Flipbook from 150 T-Shirts
Sub company Erbert & Gerbert was looking for a cheaper way to advertise its food than the usual $365,000 that's usually needed to film a commercial. And this is what they came up with. Cool and clever. [Human Flipbook via Fresh Creation]
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