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It Doesn't Suck, Promise
Either that or their agency just really loves Thomas Friedman. Anyhow, Microsoft's $300 million campaign to return fire after Apple's "Mac vs. PC" ads with our buddy John Hodgman—which, like it or not, were a wildly successful campaign and definitely helped shape the public's perception of Vista—has begun with this image from microsoft.com, comparing the potential realization that Vista doesn't suck to the debunking of the flat earth theory. It took a bold voyage to the New World by one Christopher Columbus to change everyone's mind on the first one—but Microsoft is hoping a little ad campaign will do the trick to clean up the gross misconception the public (and tons of Windows users) seem to have about Vista.
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Microsoft's "Vista Doesn't Suck" Ad Campaign Thinks Everyone Remembers The 15th Century
Either that or their agency just really loves Thomas Friedman. Anyhow, Microsoft's $300 million campaign to return fire after Apple's "Mac vs. PC" ads with our buddy John Hodgman—which, like it or not, were a wildly successful campaign and definitely helped shape the public's perception of Vista—has begun with this image from microsoft.com, comparing the potential realization that Vista doesn't suck to the debunking of the flat earth theory. It took a bold voyage to the New World by one Christopher Columbus to change everyone's mind on the first one—but Microsoft is hoping a little ad campaign will do the trick to clean up the gross misconception the public (and tons of Windows users) seem to have about Vista.
More »
iphone apps
Medialets Ad Network First For iPhone Platform, Will Throw Ads Into Free Apps
There are already a ton of free apps in the store (134 to be exact), but ad startup Medialets is hoping to increase that number by providing a platform-wide ad network so developers can easily launch ad-supported free apps. Revenue will be split between devs and Medialets, with none apparently going to Apple (MobileBurn is reporting that Medialets's CEO is buds with Jobs from the NEXT days and has the capo's blessing) . Nobody has quite figured out the mobile advertising game on a large enough scale to do anything big, and having your pretty iPhone apps marred with Busted T's creative might be less than ideal, so it will be interesting to see how many developers jump aboard. [Medialets via MobileBurn]
badvertising
US Cellular Ad Tries Really Hard to Make Yapping On Your Phone in Public a Beautiful Thing
According to this US Cellular ad, when you talk on your phone in public, flowers fly out of every one of your puckered orifices, you stop disappointing everyone in all of your personal relationships, and every stranger around you suddenly sees you as King Brilliant of Mount Saint Awesome. According to my personal observations, when you use your cellphone in public you turn into a self-centered jackass that everybody wants to punch in the face. Which is more accurate? You be the judge. [Gawker]
4:40 PM on Thu Jun 26 2008
By Adam Frucci
1,962 views,
41 comments
Latest by GadgetPlay: That was one hairy midget! more »
comcast
Gotham City Has a Bigger Problem Than Joker or Two Face - It Has Comcast
Hasn't Gotham suffered enough? First that huge depression, then deranged lunatics trying to kill everyone in the city via gas, then a prison break, then this dude dressed up as a joker. And now they have to use COMCAST INTERNET? The humanity! Can't Bruce Wayne do anything about this? He can buy them out and put in people who can actually get our connections installed within a month of ordering it. Maybe this libelous expose on his recent comings and goings will get Wayne in motion. (Seriously though, this is a pretty fun recap for people who haven't seen, or forgot what happened in the first movie.) [Gotham Cable News]
adwatch
Bad Tech Ads: Cisco
Wherever this place is, Cisco, we never want to live here. Or visit. Or accidentally drive through on the way to work. [As seen on Crunch]
lg secret
Some may see LG's latest ad for their LG Secret phone as about as tasteful as softcore porn, with none of the subtleties. We disagree. We'd like to see LG go down this road with all of their products. Especially that Scarlet TV. Just one note from us though: You might want to tone down the Oedipal content a little bit in the future. See the slightly NSFW video after the jump.
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LG Secret Ad Dabbles In Softcore Porn, Oediposity
Some may see LG's latest ad for their LG Secret phone as about as tasteful as softcore porn, with none of the subtleties. We disagree. We'd like to see LG go down this road with all of their products. Especially that Scarlet TV. Just one note from us though: You might want to tone down the Oedipal content a little bit in the future. See the slightly NSFW video after the jump.
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adwatch
Leica Ad Pixelates Man's Best Friend
In one of the cleverer advertisements we've seen of late, Leica is proposing that you "see it in more detail" with their D-Lux 3 by placing a pixelated dog in various real world scenes. It's a strangely effective technique, but we can't believe that someone would be so cruel to do that to a dog. Shame on you, Leica. Bad! Bad!
Seriously though, from what other shots reveal, the assembly process took hours of precise supergluing:
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exclusive
I've got it on good authority that an iPhone ad is being shot today by a big name director. It's probably Apple's traditional ad agency, and the only thing that my source and I can't confirm is whether this is for iPhone 2 or the first gen. I'm guessing it's for the second generation given the scope of the ad's resources and the timing.
iPhone 2 Advertisement Being Shot Today?
I've got it on good authority that an iPhone ad is being shot today by a big name director. It's probably Apple's traditional ad agency, and the only thing that my source and I can't confirm is whether this is for iPhone 2 or the first gen. I'm guessing it's for the second generation given the scope of the ad's resources and the timing.
badvertising
Music Vest Ad from the '80s is Probably the Pinnacle of Gadget Advertising
Back in the year 1984, there was no Gizmodo to warn you away from lousy gadgets. Instead, you had to take your chances on products that you saw on TV. If you actually sent away $34.95 for one of these Music Vests after seeing the commercial, however, you get no sympathy from me. Although it does look like a sweet accessory for hanging out (read: break dancing). Hit the jump for this unbelievably amazing video. More »
1:30 PM on Wed May 21 2008
By Adam Frucci
10,217 views,
54 comments
internet
Charter to Sell Your Browsing History for Targeted Ads
It's one thing when Google uses your search for boobs to deliver targeted ads for plastic surgeons in your area. It's another when your ISP uses deep-packet inspection to snoop on which sites you visit and for how long, and then essentially sells that data to advertisers for super-targeted. That's exactly what Charter is about to do, calling it an "enhanced online experience." Naturally, the program is opt-out, not opt-in, so you've gotta take the initiative to hang on to one last shred of privacy. And no, they're not passing on the money they're making off your browsing habits in the form of discounts. Oh, this better not migrate to other ISPs like pay-per-byte billing. [DSL Reports via Consumerist Photo via Getty]
ads
Adam Sandler Whispers Sweet Nothings In Your Bluetooth Headset
I'm still a little undecided as to whether or not I'll be seeing Adam Sandler's You Don't Mess with the Zohan, but the movie is using a clever, tech-oriented marketing ploy that's definitely gotten me interested. Twenty-five Regal Entertainment theater lobbies will feature a decorated salon chair that when sat in (while wearing a Bluetooth headset) will beam 6 voicetones to the user's ear. We're not sure exactly what Adam Sandler's new character sounds like, but we're betting if you mix the characters of Adam Sandler Billy Madison, Adam Sandler Little Nicky, and Adam Sandler The Waterboy, you'll have a pretty close approximation. [press release via crave]
adwatch
HTC's First Big Ad Push Focuses on Fingering
This is HTC's first big TV ad in the US. Rather than focus on their devices individually, HTC's going for a general "brand" awareness. Seeing as how they've previously marketed their phones under the four big providers' own names (AT&T TilT, T-Mobile MDA, Verizon 6700), it's a smart step in breaking away from their control. This particular ad, one of a few that will hit print and online outlets, is underwhelming. It wants compare the HTC Touch with the iPhone (implicitly), but if you've read any of the many reviews of the device, you'll see that it's nowhere near as usable. If we were HTC, we'd focus more on their slide-out QWERTY devices that are like Sidekicks, but for businessmen.
gadgets
Funny...That Cloud Makes Me Want to Talk to My Doctor About Viagra
Just when you thought advertising couldn't invade our lives any further, a new company has repurposed artificial snow-making machines to create "Flogo"—ads that look and float like clouds. Each Flogo is made using a mixture of soap-based foams and lighter-than-air gases pumped through a snow machine fitted with a computer designed stencil in the shape of the desired ad. More »
advertising
Sony "Foam City" Ad Turns Miami Into World's Biggest Bubble Bath
In Sony's new "Foam City" ad, Miami becomes a soapy free-for-all when 120 million gallons of bubbles are unleashed in the streets. The world's largest foam machine was custom-built for the shoot, and pumped out over 500,000 gallons of foam per minute. The commercial is for Sony's cameras, and locals got Alpha DSLRs, Cyber-shots, and Handycams to shoot the experience. The amateur footage wasn't in the ad, but you will eventually be able to see it in an online gallery. While it follows the same urban pwnage theme of the Bravia ads—think clay bunnies and Superballs—we can't help but wonder, "Where's all the color?" See the making-of video after the jump. [Sony] More »
printers
Big Pussy Beats The Shit Out of a Printer in the Name of Low Ink Prices
In a new spot for Kodak EasyShare printers, Vincent "Big Pussy" Pastore takes a cheap HP out to the docks and yells at it for conning him into buying high-priced ink, before giving it a beating-and-a-half, Office Space style. After sending the printer off to sleep with the fishes, he welcomes the new EasyShare to the family. It's a shame seeing the commercialization of all the goombahs since the Sopranos ended, but at least this one is filmed with some dignity; if I were Paulie Walnuts, I'd be looking for whoever put me up to that terrible Denny's ad and introduce their kneecaps to my baseball bat. [Kodak]
2:00 PM on Fri Mar 28 2008
By Benny Goldman
25,478 views,
39 comments
apple
Bad Vista "Reviews" from Apple's Latest Vista Sucks Ad Not Actually Reviews
You'll probably be seeing Apple's newest "Vista Sucks, OS X Rules Your Face" ad, starring hilarious John Hodgman and perpetually besmirked Justin Long all over the web soon. Basically, the banner keeps pulling up bad Vista quotes as Hodgman hammers the emergency banner refresh, but neither of them are from actual reviews of Vista—even though that's what Hodgman calls them. More »
comcast
