These are crap.

how could you improve on a design that's prevented any cavities since we started using it?

While the Sonicare has done a perfect job of keeping you from getting cavities, secretly the army of mutants living at the end of the Sonicare toothbrush have been controlling Jason's body and making him carry out their wicked plans of world domination and carrying the Wii in strange places.

This new UV radiation will eliminate the mutants, and Jason will be free to quit his job at Gizmodo and go live among the tree people in the Redwoods, devoid of all gadgetry -- the way he wanted to live before the invasion.

However, now that mutants are aware that their plan has been placed in the Gizmodo comments section, will they allow Jason to make a purchase of this device and thwart their dastardly plan?

I can't say if the UV thing will do any good or not, but the Sonicare has definitely improved my dental health.

but can it wireless charge stuff?

Forget the UV radiation.

It looks like Sonicare FINALLY redesigned the brush head so it doesn't get water & toothpaste caked up inside the connector.

You can see the difference between the standing unit in the first picture and the brush heads in the two following photos (which belong to the older model).

What a pain to have to remove the wet brush head and stick it all wet into that little UV easy bake oven... which will NOW have to be cleaned periodically of my post brush goo...

Why not have the UV source inside the brush handle and be emitted through the individual brush bristles (Fiber optically!)right to your gum?

Sorry, I must qualify... The Sonicare brush is great, it is the UV chamber that has been proven to be useless.

These are indeed not crap. Just the UV BS.

UV directly to your gums would just ensure that your gum cancer was bacteria-free.

@ McFly. That is definitely my pet peeve. The UV thing is only good for things you keep in your mouth for a long time, like that retainer you had when you were 10 years old.

As much as I love my Sonicare (I just bought another non-uv one over the weekend for office use), this is a big load of BS. Unless you're a real hypochondriac I don't know who else this is targeting.

It's just another gimic from sonicare. The brushes are good, they just cost way too much.

/tinfoil hat warning

agreed, jabber. this will only fuel germaphobia until we have uv-resistant, as well as methicillin-resistant bugs that kill everyone.

anti-bacterial products will kill us all.

OBM: Not sure if Sonicare is the same, since I've never owned one, but my Braun Oral-B charges by induction, so technically it's wireless. There aren't any metal contacts or pins on either the base station or the toothbrush. I have a Panasonic electric razer that works the same way. So maybe!

OR for a few bucks make your own UV chamber like the ones we used to build back in the day to erase eproms and PICs

The sonicare flexcare has been built on the sucess of the sonicare flexcare and the changes that have been made, have been made on consumer and patient insight, The uv sanitiser doesnt sterlise the brush but sanitizes it by braking down the dna of the bacteria it stops it from reproducing therefore making the brush head cleaaner. Theres no way of getting gunk or toothpaste inside the sanitizer if your rinsing your brush head properly before placing it inside. The brushe itself is charged by electormagnetics therefore kind of being wireless. The reason the uv sanitizer was designed is because it doubles up as storage for your brushes and cleans them, imagine in your bathroom a nice cosy environment for bacteria to grow everytime you flush the chain. I personally believe this is great innovation for philips and theyve taken on board what dental professionals and consumers wanted.