Gizmodo is a web magazine dedicated to everything related to gadgets, gizmos, and cutting-edge consumer electronics. Its influential audience stops by frequently to check out the latest news, reviews and recommendations for products including laptops, cell phones, PDAs, digital cameras, home entertainment and more. Widely viewed as an authority on the latest trends in the gadget and tech industry, Gizmodo can have a big branding impact for advertisers of new products and releases.

Testimonials. Voted the best technology blog at the annual Bloggies awards at SXSW 2005, Gizmodo is viewed as an authority on the latest trends in the gadget and tech industry. It can have a big branding impact for advertisers of new products and releases.

A Wired GadgetLab partner, Gizmodo was named one of the 5 Best Tech Blogs by Forbes: "If you're interested in the latest news about PDAs, cell phones, laptops or digital cameras, Gizmodo is the site for you."

Influence. Readers depend on Gizmodo to directly guide their personal and professional technology purchases. "After recommending some of the things that I have seen in Gizmodo to my school, they have considered buying [the products]." "Coming from a gadget savvy home, we're always looking for new toys." "...Gizmodo is a fun read and a useful place to research things when you start thinking about buying a new gadget." "I would expect that I will use info on this site repeatedly in forming purchase decisions." Over 25% of our readers have direct responsibility for technology purchasing for their company. Another 50% influence technology purchasing for their company.

Readership. Gizmodo is growing rapidly. As of October, 2005, it attracted more than 286,000 visitors per day and in excess of 9.9 million pageviews per month. Unlike many email newsletters, which sit unread in subscriber inboxes, Gizmodo counts only active readers.

Demographics. The majority of our readers are 26-35; over 90% are male. Around 75% are university graduates, 18% with advanced degrees; over 20% more attended/attending university. Almost 30% have a HHI of over 100K; Over 70% above 50K.

For more information on our readership, contact advertising@gizmodo.com.

Sponsors. Gizmodo sponsors have included campaigns for tech products and services including Apple, Audi, Earthlink, Kodak, Mercedes, Microsoft, Nikon, Olympus, Nokia, Sprint, Shure and Sony.

Units. In addition to standard advertising units, Gawker is open to discussions on other sponsored content packages, ranging from exclusive sponsorships of categories to custom contests. You can view an example custom contest for HP here. Email to advertising@gawker.com to discuss.

Graphic Ads - CPM Pricing.**

• 728 x 90 IMU - (Top banner, above site logo) - $8 CPM
• 300 x 250 IMU - (Rectangle, within editorial, between 4th and 5th posts) - $10 CPM
• 160 x 600 IMU - (Skyscraper, right sidebar) - $8 CPM
• 160 x 160 IMU - (Button, right sidebar) - $6 CPM

Discounts are available for first time advertisers and larger buys/longer runs.

** CPM stands for "cost per thousand impressions" so for example having your ad appear 500,000 times on Gizmodo at a CPM rate of $4 would cost $2,000 (500,000 impressions x $4 / 1000).

Text Links. You can buy a text link immediately by visiting Adbrite.

Payment. Our minimum purchase of $2000 is payable by check or wire transfer prior to running your advertisement. Contact advertising@gawker.com to arrange.

Package deals. Gawker Media publishes a series of niche upscale online media titles: Gawker Tech includes Gizmodo (gadgets), Lifehacker (software), Kotaku (computer games) and Jalopnik (cars) and Gawker Buzz includes Gawker (Manhattan media), Defamer (LA celebrity), Wonkette (DC politics), Screenhead (entertainment), Sploid (tabloid news) and Deadspin (sports). Discounts are available for advertising across more than one title.

Visit our Media Kit for More Information. For more information on the Gawker Media network of blogs, please visit our online media kit.