NEW YORK, 2:21 PM, FRI MAY 16 | 55 POSTS IN THE LAST 24 HOURS | tips@gizmodo.com | SUBMIT A TIP | RSS
UK | FR | NL | IT | DE | ES | JP | AU

Munster Says 3 Percent of Teens Own iPhones, 9 Percent of Friends Totally Jealous

Phil Elmer-Dewitt, voice of the newly relocated Fortune Apple 2.0 blog, published Piper Jaffray analyst Gene Munster's latest report, a survey of 980 teens that reveals:
• 3% of students surveyed own iPhones
• An additional 9% expect to buy an iPhone in the next 6 months
• 4.2% of surveyed adults also had iPhones
• iPod market share is holding steady at 82%, with Sony and SanDisk tied for second place (4% each)
But PED thought Mr. Munster's numbers were a tad fishy, that rather than accurately reflecting the US, it was a snapshot of a tech-savvier subset.

There are roughly 28 million teenagers in the U.S., and it seems unlikely that they account for 840,000 of the 1.1 million iPhones sold so far.
And this doesn't even begin to factor in the 4.2% of adults Munster claims have the Jesus phone.

The other ambiguity is this 82% iPod market share. Does it include iPhones? Or can this mean that, in spite of brisk iPhone sales, iPod sales have remained consistent? Here's the chart—as you can see, the iPhone could be under iPod or Other:
[Apple 2.0]

8:47 AM on Wed Oct 10 2007
By Wilson Rothman
2,933 views
25 comments

Comments

  • Yeah, I'm a go with fancy microcosm here where parents have, you know, money to buy these things? I teach and see about 400 kids a day, and none of them have an iPhone. I've also never seen one at the school. Now this is, similarly, another microcosm, but, put em together and what do you got?

    Bibbady-bobbady-boo.

  • i think you should probably replace "tech savvier" with "trendier."

  • You could totally punish a kid by taking away his iPhone. He doesn't clean his room and in one quick swoop he has no cell phone, no iPod, no Movie Player and no internet. Sweet motivation.

  • Marketing fluff? No, never as it pertains to Apple. Straight shooters all the way.

  • You sure these iPhone things are real? I live in a college town (Univ. of FL) and I have yet to see one in the wild...

  • I have yet to see anyone besides myself who has one, but I do know a LOT of people who want one.

  • Ooops... I take that back. My brother has one.

  • Maybe, 3% of teens living in Cupertino ...

  • Like PJ, I've never seen an iPhone in the wild. I live in Baltimore and I'm actively looking. I see tons of people with iPod like ear buds and maybe they are plugged into an iPhone, but I've never seen someone actually holding one. Maybe it's just a west coast thing.

  • Image of 92BuickLeSabre 92BuickLeSabre at 10:21 AM on 10/10/07 *

    As an owner of one that is always curious how many others are out there, I can say they are proliferating like weeds here in New York.

    On the subway I see them all the time. Sometimes 4 or 5 in a single half-full subway car.

    (Since you can't see anything except that purple jacket in front of you in a full subway car.)

  • how many % couldn't give two shits about the iphone?

  • I've gone a few days without seeing one in the wild, and some days I'll see 4 or 5 here in Miami. But also, when I first got mine I would fiddle with it constantly and now I only take it out of my pocket when I need to. So wouldn't you expect to see more in the wild when it's still "shiny new"?

  • @kultur: Are you the one that sent Brian Lam the colorful letter about his Asian asshole? Please continue your crusade against Apple products. We benefit from having disturbed guys like you play for the other team.

    As for iPhone penetration, like a few people touched on (no pun intended), it's hard to gauge from sight as a lot of us leave it in our pockets and navigate with the microphone/button combo, which can be used to answer and end calls and play/pause/skip tracks all without removing it.

  • Really the key thing to look at when looking at these kinds of charts is what is the confidence rating of the survey. Usually they should list how confident they are with the % by listing a + - of certain range. Without knowing that, its hard to determine the significance. Say that 3% has a confidence rating of +- 2% then it means the iPhone could have as low as 1% or as high as 5%. With 500 surveyors it's probably in the 1% range though.

  • @kultur: why wouldn't you expect gizmodo to do stories on one of the most popular gizmos out today? oh, because YOU don't like it, and YOU like your gizmo better, and YOU think apple owners are "faggots". Well, tell us 'Oh wise one' what gizmos we should buy to be welcomed in your ultra cool world.

  • I don't know the methodology so I can't be sure, but I'd say that this says more about people willing to waste time answering a survey about their MP3 player (probably the same kind of people who spend $600 on a phone) than anything else.

  • Yeah I saw the second one on the streets. The first was a guy returning his to the apple store.

  • iPhone Turned into Pocket-Sized Hacking Platform
    By Lisa Vaas, eWeek, October 2, 2007
    All iPhone applications run with full root privileges and any application vulnerability means winner takes all.

    [www.eweek.com],1217,a=216387,00.asp

    Sorry for the copypasta but, um, zoinks!

  • And sorry for the broken link; apparently this form doesn't like URLs with commas in them... but then, neither do I.

  • I think I was playing kultur in Halo last night. Or maybe it was some other 12 year old screaming 'faggot.' Even in text, they all sound about the same...

  • @kultur: Cripes, I dislike Apple products as much as the next guy, but you're taking it a little personal aren't you.

    Actually I will say that I don't dislike Apple products in general, just the cooler than thou attitude a lot of the hardcore Apple fantics seem to have. Apple actually makes nice products, but I have a problem paying a premium price for locked down, closed platform hardware.

  • @kultur: Did you say to have a Mogul or you ARE a mongrel?

  • I don't know about you guys, but I'm 16 (have an iPhone, obviously) go to a private school and I'd say that I know at least 5 people in my 60-person grade alone that have one. Depending on where the survey-takers live, the number of teens with disposable cash who have iPhones could be really high. Then again, Las Vegas IS the home of the nouveau-riche....

  • @sunnybunny320: I'm a 36 year old Mechanical Designer who work for a large engineering firm in a mid-size office (70ish people) and I have never even seen an iPhone in the wild. I work with people as young as mid-twenties on up. So, whatever.

  • I saw an iPhone the other day at Canada's Wonderland, near Toronto.

Start a discussion:

Reply by Email

Login with your username and password below. Or comment on this post via email.