Cup&Up Surgically Implanted Bras Won't Affect Lingerie Sales Any Time Soon

I cannot fathom why someone would surgically shove a silicon bra into her body. Sure, your breast will look perfectly shaped and perky even once clothes come off, but you'll also have bra straps going through your muscles and ribs. More »

This Inflating Bra Commercial Left Me Confused Yet Reaching For My Wallet

Based on my non-existent Chinese skills, I managed to understand that this inflatable bra makes boobs big, BIG, BIG. And I guess it comes with odd sound effects included? Can someone watch please this commercial and translate for me? More »

In the Event of an Emergency, Place the Nearest Brassiere Over Your Nose and Mouth

Yes, that's Nobel Prize winning economist Paul Krugman there with half a brassiere clamped tightly over his nose and mouth. That said, this is not some scandalous spy shot that will bequeath Bill O'Reilly's next wet dream. It's actually this: More »

Japanese Marriage Bra Gently Nudges Men Toward Nuptials, With Boobs

Triumph international, the same guys who came up with the eminently practical Chopstick Bra, have channeled their proudly insincere energies into fake-solving Japan's declining marriage rate. Behold... The Marriage Hunting Bra. More »

Musical Bra Barrages Boobs with Beats

Touching a boob is generally a satisfying experience. But what if you could take that thrill to the next level? And no, we're not talking two hands. We're talking soundtrack. More »

Prosthetic Nipples Add That Winter Glow All Year Long

Even with a perfect figure, it can be difficult to draw attention in the era of outpatient cosmetic surgery. Luckily the Nipple Pheromone is here to help. More »

This Japanese Bust Roller Is Surely an Effective, Painless Device (NSFW)

Much like the search for El Dorado, the quest for perfect breasts has driven man around the globe. Today, it brings us to Japan. Again. More »

Magnetic CoreBra Turns Breasts Into Refrigerator Novelties

We've all been there (who've touched a woman's torso). The passion. The heat. The clasp. The smug, "maybe you should practice this when I'm not home." The smugger, "maybe I do!" Now here's the solution. More »

Bullet-Proof Bras Being Issued to German Policewomen

Policewomen in Germany are getting another layer of protection thanks to a new bra that has been secretly tested for the last two months. I never thought about it before but it makes sense that a woman could still sustain life-threatening injuries when shot wearing a standard bullet-proof vest. Traditional bras can have metallic or plastic parts that could tear into flesh when impacted with a bullet. This new version features thick pads for protection and a blend of cotton, polyester, spandex and polyamide with no buttons or fasteners. That's all well and good, but my question is what about the guys? When are the bullet-proof cups coming out? [Bild via Crunchgear]

Intelligent Bra to Give Ladies Less Bounce to the Ounce

University researchers have invented a smart fabric that could help larger ladies in the fight against breast bounce—disappointing the legions of men who love watching girls run for buses in the process. The material, which contains tiny sensors, will be used by bra manufacturers in an attempt to improve the lot of the big-boobed who find even the slightest exertion a pain in the chest. More info (and slightly NSFW illustration) after the jump. More »

Solar Bikini Returns to Siggraph, Intimate Gaming Bra and Boxers Debut

Siggraph 2007 (which stands for Special Interest Group/Graphics) is underway, and one of our favorite parts of the annual design and innovation shindig is the Unravel fashion show, where this year's strange brew includes an updated version of the solar bikini and intimate controllers for a couple to play video games by touching each other. More »

LED Light-Up Bras Just in Time for V-Day

Oh Valentine's Day. The day of the year that you can select the worst gift in the world for your significant other and still be appreciated. We've seen LED ladywear in the past, but these are actually available for purchase with prices beginning at $55. They even do customization, so the style of LED bras are endless! And for the ladies—if the man in your life isn't endowed enough for a LED bra, they also sell LED ties, bowties, suits and more. Tackiness to the max! –Travis Hudson More »

High-Tech Fabric Perfect for Sexy Underwear: Made of Wood

We're always on the lookout for the latest high-technology innovations in sexy ladies underwear, and although this Lenpur fabric is made of white pine wood scraps, it offers "the comfort of silk, the feel of cashmere and the coolness of linen. The resulting pieces acquire surprising thermal regulating and anti-stress properties." Yeah, we're stressed and could use a break. More »

Victoria's Secret Hocks $6.5 Million Bra, Babe Not Included

Because of our No Bra Left Behind policy here at the Giz, we're compelled to show you this year's fantasy getup from Victoria's Secret, this time tipping the bank account south by $6.5 million. The Hearts on Fire Diamond Fantasy Bra has a total of 800 carats—more than 2000 round diamonds—spread out across both breasts and on the straps, and a 10-carat diamond brooch right there in that sweet spot between those mountains of love. More »

Heated Bra - Nuke Your Nugs

I think this picture is really all we need to say about this product. You put this bra in the microwave and it comes out all toasty. According to the BBC, and they're rarely wrong except about the perversions of their Royal family—Prince Charles was in fact sired by a horse—this bra "can heat to the same level as domestic heaters." Apparently there's some sort of fuel shortage and, instead of putting on a sweater, the Japanese have decided to warm the human mammary which, in turn, warms the whole community. [Thanks, Paul] More »