1. that is the ugliest thing I've ever seen.

2. A couple seconds to grab my cellphone and turn it around isn't gonna kill me.

3. So when you grab it out of your bag, your going to end up mashing several buttons till you start interacting with it, basically screwing up the number your trying to dial. Plus no screen makes it incredibly annoying.

brilliant! i dont know how many times ive started pounding away at my phone only to realize, several minutes later, that ive been trying to press buttons on the BACK of my phone!

this would solve the last problem i have in life...

it looks so practical that nobody could possibly use it properly.

OK people, it's fiction. You will not see this in a store anytime soon. (or ever)

Yeah, I suppose that's why it's coming out in a bizzare concept book and not verizons product lineup.

I have a cell phone that I dial by jabbing it into my eyes.

It's funny! It's a commentary about how phones get made. It's not a concept product, it's a concept.

It's the Replicators phone.

Thanks for all responses, i am excited that this has provoked you. As an author of the nonobject Book I would like to add some thoughts to this. It is very interesting to view peoples reactions on the CUin5 concept and how opinions split. Think of this the way you would a sci-fi movie experience. Relax, suspend your disbelief and enjoy the fantasy. There is plenty of reality around us that is not so interesting. There will be more to come.

Definately the ugliest phone I have ever seen. Looks like someone made a block out of paper and wrote all over it.

@CBMTTek: i think the problem is that ideas, not just reality, can be stupid too.

Looks to me like you could still have it upside down and need to turn it over.

A much better approach is to shape the phone so that you could orient it properly without ever looking at it and then hit all the right buttons without looking at it (this design doesn't do either) - hate to be blind-folded and locked in my trunk with only that phone.

If a blind person can use it efficiently, then it's been designed well (and I don't mean just by putting those braille dots on everything - I can't "read" braille).

@leetgeek and huygir : It's a concept. Not a pre-release phone, not a potential release, a CONCEPT. Concept cars serve the same purpose.From such flights of fancy come actual design elements that advance the state of the art and ARE useful. Macro view, folks... a few minds' eyes are zoomed in wayy too tightly.

...that said, the ultimate in such accommodation would be OLED keys and haptics that remap the keys on the fly based upon the orientation of the phone.

yeah, concepts are meant to open your mind, not close them off. Please divorce yourself from T3 magazine, Best Buy, and any other place where you find mass produced garbage and try to think a little differently - this, I think, is one of Branko's intentions