I would love this phone or the MOTOFONE because I dont use all of the features like camera, email, internet, etc. on most cellphones. I just want a cheap, thin candybar cellphone with a long battery life that I can use with whatever carrier I happen to have at the time. Why is that so hard?

I agree. I think if these companies did some more thorough market research, they would see there is a market for users who want VERY useful and well designed phones with a very simple list of features.

I want to:
make phone calls.
send text messages.

I don't need to:
listen to MP3s
browse the web
purchase ringtones
send/recieve email/attachments
take pictures
send pictures
recieve pictures
look at pictures
play games
apply fancy themes
PDA functions

All this adds up to something simple like the MOTOFONE or this O2 jet phone. Ok, so adding this to a line will clog it up a bit. And it might only attract a small % of users. But it's not going to cost much either. Give it a try. Make it pretty. Give it hellaciously awesome battery life. Make it out of titanium for durability. Give it a B&W screen for all I care. I think steering away from the fabled "all in one!" device is a realistic option for a decent percent of users. Maybe we could do a gizmodo poll to see if this is true?

I love this phone, and bet it'll be a hit with non-'business' users. I'm buying one for my mum, whose cell battery is always running out. I just hope the software interface is as easy to use as her old Nokia. Wishlist to O2 - make the email facility super-cheap, and give it a basic web-browsing thing. Oh, and dump the colour screen in favour of something with even better battery life!