So, it's not a music-playing Braun beard trimmer?

It looks cool...in a weird way?

what is the point of the slider? nothing appears to be there?

Kinda like an upside down iPod.....

its like an upside down ipod

gazillion dollars I suppose...
kinda chucky...mmmm chunky.

People who make phones with speakers should be fucking beaten like mangy, rotten, rabid, scabrous, leprous dogs.

That looks like a piece of turd...with a wheel on it.

Er, isn't it upside-down?

Did they have technical difficulties with the machine that prints the words onto the phone or something?

@Y2KGTP: That's the speaker.

That's no moon...

"hey, I have an idea, let's put the scroll wheel so that when you're scrolling you can't see the screen cause your hand will be covering it."

"yeah, awesome, it won't make anybody think of the iPod cause the scroll wheel is at the TOP!"

a serenata is a song played by man who wants to hit on a woman, from the street usually...you know all that corny mambo jambo in movies and stuff...well this is the spanish word for it..

@Keebler: now try holding your ipod upside down and scrolling...your hand doesn't cover the screen. The idea behind this and the serene was that your FACE won't leave greasy marks on the screen when you're talking on it.

It's actually rather clever in that respect. If it wasn't hyper expensive, I'd say it's a good phone.

Ya know, I was just wondering why high-end stereo companies don't make cellphones. I was also wondering why Rolls Royce doesn't get into the snack-food business.

@Ph30nix:
Hmmm, it's been a year since I had an iPod, but judging from that picture I sure would say the the left portion of your hand would cover the screen at least partially when you're thumb's on the left most portion of the wheel. I'm not holding it though, so you could be right.

I'll take it to the high school level then: IT'S FAT! (seriously, it does look pretty thick)

I study industrial design, and actualy that position apears to be more ergonomic and the screen is not covered, i would spect some other designs like that.

[www.core77.com]

i don't study industrial design but i know one thing. That fuckr is dammm ugly

I cant beleave their personal electronic designs suck some major A$$. One would think that some how their personal electronics would mimic their ever famous home audio and video gear.

But thats just my opinion.

Why does it also say Samsung? Is it a joint venture?

I think that looks like... oh.. jeze i just puked a little.

yeah... all these fucks complaining about the design of this piece of shit. i remember everyone acting like design gods when the ipod 'fatty' photos were leaked and now most of you fucktards are saying how wonderful the new nano looks. go jump off your dick.

That's the stupidest thing I've seen all day. And I've been reading Gizmodo all day.

Looks different, probably overpriced, artsy and the specs probably won't justify it.
But hay, we're talking about Bang & Olufsen here.
A cellphone like that is expected.

Sound quality must be great though. Only problem is: the thing I hate the most is loud cellphones on stupid people's hands.

@gary_slamson: I study Industrial design also, and while I'm no design guru, this thing strikes me as an awkward looking gizmo. It looks like a piece of a center console for a car than a phone. I held my phone and iPod upside down to get a feel for the reversed position, and I gotta say I didn't like the way it felt in my hand. I felt as though it would be much easier to accidentally drop my device, since I'm mainly gripping it on the top to have quick thumb access to the controls.

oh no, not another upside-down sambangandolufsen piece of crap.. :(

@Gary_Slamson: Increase your meds at once. That is all.

Not liking the design too much, almost there, but it needs to slim down a little and get some sharper edges.

For all the Apple fanboys who have posted to say that it's just copied the click wheel of the iPod - wrong, Apple copied the click wheel off B&O Beocom 6000 phone, which predates the original ipod.

@gary_slamson: I agree, i remember people on here doing that and using their mad photoshop skills to suggest the leaked images of the new ipods were fake. Everyone was saying apple wouldnt be so stupid.

The next day they claim apple are design genius for releasing said piece of crap.

I guess some people are willing to allow companys to tell them whats pretty or not.

This thing is ugly to me though, but if i had a need for it i would overlook its ugly nature.

Don't like the design. The controls are above the screen, which you'll cover while trying to use. Plus, the rounded top should be at the bottom to conform to your palm, instead of the sharp corners. Does not make sense at all. Kinda looks pretty though.

I don't think it's that bad at all. Its quite ergonomic and futuristic, besides that the hand doesn't cover it at all. I'm not sure how you guys hold your gadgets but mine wouldn't cover the screen.

@psalmplasma

Did you ever even use the first B&O phone? Don't knock it until you try it. It wasn't a bad phone and was definitely one hell of an eye-catcher.

The Woz even likes it. How could you go wrong?
[gizmodo.com]

@travis

I still have it, it has to be in the same drawer i threw it in couple years ago. I won't argue, it's a beautiful object, not a bad "phone" - but the really awkward design (not to use the word "bad" again) makes it useless to me.

Good design is supposed to make objects usable, not to force you learn new ways of doing something you already know.