According to the folks at Electronista, fancy-pants watchmaker TAG Heuer will team up with the French designers at Modelabs to develop a new line of luxury cellphones. The news follows closely on the heels of other fashion icons like Armani and Prada entering the phone biz, but there is no word yet on how the Tag Heuer phone would compare to those offerings in terms of specifications.
As for the design, the cellphones are expected to be as as "contemporary," "technological" and "timeless" as their watches. Naturally, there is no word yet on any type of advertising campaign, but my guess is that somehow Tiger Woods will find a way to make even more money whoring it out to the masses. [TagHeuer and Electronista]












Comments
good luck marketing that in the US
...so basically they will have boring specs, be very shiny, and cost a lot of money. awesome.
Actually, I'm guessing they may make something pretty cool, maybe even awesome. Their watches hold their value really well, and for good reason. Hey, Tag Heuer has more right to try at cell phones than freakin Armani/Prada do. F%%%ing English cigarettes!!
"Timeless".
I guess that means like Pshopping a Tag Heuer watch onto
a picture of a dead guy model.
Steve McQueen.
Disturbing really.
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