Gizmodo 
Apr 18, 2005 2:43 PM
730
Ringback tones, which aren't terribly new, are little snippets of music that play instead of the usual ringing you hear when calling someone s cell phone. Verizon just teamed up with Universal Music, they of Mariah Carey and U2 fame, in order to offer 500+ beloved hits. Verizon uses the universal iconography of music—dancing silhouettes—to explain.
Verizon announced ringbacks last November for $1.99 a year plus a 99 cent monthly subscription. I can t wait to regale my friends and family with a tinny ringback rendition of Baby Bash's Super Saucy.
Verizon Wireless Ringback Tones: The Newest Stage for Universal Music Group Artists [PRNewswire via Mobileburn]
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