With kids getting their own cellphones at younger and younger ages, the responsible parents out there need to ensure that their kid has the dumbest looking phone possible, right? Isn't it an unwritten rule that parents are responsible for embarrassing their kids at any cost?

Enter the nico from Willcom. This phone includes a parent-friendly urgent button along with a tracking mechanism to make sure those kiddos aren't sneaking off to the arcade when they shouldn't be. This phone will be available July 13 in blue, green, yellow, pink or "chocolate." – Travis Hudson

Press Release (Japanese) [Via MobileMag]

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