This concept alarm is simple, but self-contradictory: shaped like a giant Esc key, you mash it with a fist to deactivate it, and it wirelessly communicates to a dock to (presumably) turn off the sound. But, it won't let you escape the inevitable requirement of exiting the bed and getting to that early morning meeting at work. Still, there's something satisfying about thumping a giant computer key for an alarm. [DesignLaunches]