That sounds like something the British would do. No wonder we kicked their asses out of the US and threw their tea in harbor.
If you don't have your mug of coffee filled to the brim then you don't have a cup of coffee.
If you do, then those little, Sherwin Williams color guides will be properly covered up!

Filling to the brim may mean you have more of your drink, but it also leads to hilarious spillage and scalding, which makes us laugh so hard our monacles fall out. So we win.

C'mon! Thats cute!

Um... and whats to keep then from adding too much or too little sugar? That dosen't change the color.

I'll take mine black and completely avoid any mistakes, Thank You.

er, they're £7.50 each (double that to get the dollar price), says so on the Suck website and available in September. All you gotta do is click the buy now button and it will tell you!

There's also a tap water version with "paint chips" ranging from "Thrice Distilled Natural Spring Water Filtered With Reverse Osmosis" to "Chernobyl Run-Off Used To Make Hooch Wine"

This doesn't really help cheapskates like me who drink the free swill that their office provides.

I can make it black, tan, beige or any other damn color and it's still gonna taste awful.

How many dishwasher runs before those colors fade?

I <3 tea... this looks like a great lil Christmas present for mom... and sis...

I'm rather surprised I could live my life so far not knowing people put milk in their tea. Really? Seems bizarre.

Hey Frenchy, it spelled "COLOR"!
You can take your latte cup and stick it in your louvre!

@Cassifras: Brits and Aussies spell it "colour" as well.

I'll make my own cup of coffee, thank you very much. Then I don't need to worry about someone getting it "right".

OTH, I can drink coffee in any combination of coffee, "creamer", sugar and booze, so it's pretty difficult to give me a "wrong" cup of coffee. Same for tea.

For $5 I would buy; For $15 this is crap.

My coffee comes one way. Black.

However I like the idea.

Very creative. It would have been better to have more colors for the coffee. Mine is somewhere between Regular and Dark and Strong.

are these color uncoated, coated or metallic??? cause god forbid its finish now matters

@Captain_Caveman:

That's what the packet of sugar was invented for. They're all the same size.

"I"ll take an 125, 101, 65 with two sugars."

Problem solved!

(Whoever can tell me what shade of tea that is according to the mug close up wins.)

This is awesome! As a graphic designer, I had a boss who was pissed everytime I would get coffee and his would be too dark or light, so one day he's like waitaminute! and gets out the pantone book and says "okay match this color." Of course I laughed at him, but it was pretty funny.

If I actually put milk in my tea, I'd be all over this. Nice concept... simple solution to a common problem.

the problem isn't knowing what coloUr you want your coffee or tea, but instead how to precisely control the amount of milk or cream you need to add to make it that coloUr.

So while this isn't as practical as it seems, it is still neat in the graphical sense.

@Cassifras:

It's actually COLOUR. And it's also 'spelt'.

Thanks, though.

@SGTBEAVIS: My thoughts exactly. Nice for others, but I know what color my coffee should be :)
Black, noir,schwartz,0x00,blacker than black, so black that light falls into it and there's an event horizon around the edge of the cup. Blacker than that even.

@jetdillo: That's only good if you're not a "supertaster"

@Onouris: At the risk of the Ban Hammer (which doesn't like spelling nazis - but you started it):

Here in the States, "spelled" is the past participle of "to spell" whereas "spelt" is a grain.

You're welcome, though.

@rcarydon:

I'm rather surprised I could live my life so far not knowing people put milk in their tea. Really? Seems bizarre.

well... not like green tea or freaking Lipton. but i personally drink earl grey black with honey and cream/milk. it comes out looking like the "Classic British" color on the cup. which not surprisingly is where i picked it up. and i too was like 'milk?! in tea?!'

it is quite tasty. and made me kick coffee pretty much for good. also convenient in that various coffee huts/shops sell a 20oz tea for $1.50 vs. $4.50 for a 20oz latte.

Honestly, its surprising to see people who find it hard to believe that tea can be had with milk...

Thats how it works in many parts of the world...

Heres a tip : Ask specifically for "black tea" on ur trip to India or u would be disappointed!

I cant believe I've just been wingin it all these years.

In relation to M. SCHLABACH's about us British, and kicking our arses. You don't seem to kick anyone's arses these days, do you? Constantly invading smaller countries and being made to look like fools when they kick you back out. Vietnam, Korea, Somalia, Iraq. You have directly or indirectly led to regime change in 50+ countries since the Second World War to suit yourselves. And you constantly end up with egg on your faces because, despite your military might and technological advantage, your people's (indeed, your president's) avearge IQ.

Now shut up and drink your coffee.