A rear camera on a bike? C'mon, you can't just turn your head? Seriously, there's no blindspot on a bike.

who's the bitch talking on the homepage???

Turning your head while riding a bike can be dangerous, especially when you are tired, because you might go off your line and crash.

Road bike riders have an easier time because they sort of can look down and back. But even then, you wouldn't be able to look back as far or have as wide a view as you would with this device.

Anyway, a neat gadget for those with money, and he would be laughed by all other cyclists as a rich dork.

Cyclists debate whether to add a 30 gram ding bell to their handle bars, let alone something as large and heavy as this.

When you turn your head you are thrown off balance for a moment which then requires correction and slows you down. You clearly don't ride a bike every day. Not having to turn your head means less snapping your neck injuries, that's why side view cameras are so useful - checking for cagers trying to run you off the road. however side view mirrors shake under the vibration of the road and require adjustment which isn't safe when you are doing 20mph on a busy road.

i can't wait until they add a motor and air conditioning. then i'd totally ride a bike.

@feckineejit: I dunno, maybe I have decent balance on a bike and good periphial (sp?) vision, because I've never had that problem.

@gokor: I've only ever ridden recreationally, however, so it's not like I'm racing...in which case I'd want to reduce weight anyway.

$800 for a power meter is super cheap. That's about 1/2 the price of the cheapest out their. And most are over $2500.

If the vibration can be controlled for the rear camera, this is pretty cool. While it is easy to turn your head to check traffic, the difficulty increases when one is doing 30 mph on a busy road and you have to cross a turn lane to go straight. I see the application.

The rest of the functionality is not new.

thats pretty cool.

@feckineejit:
My experience as well.
I ride urban 20-50k a day all year.
This is coo for same reason headsup display is coo in jets. only eyeballs move.
Could be a injury/life saver.

If you can't trun your head without turning the bike, you do NOT belong in traffic. Period. You are a hazard. You can practice by taking your left hand off of the bars and grabbing the rear of the seat; this allows you to move your head without pulling the bars. Spend some time on rollers doing this and you'll be a pro.

That being said - I'm all for gadgets, I have flight deck on my mountain and CX bikes. I have an external GPS antenna permenently mounted to my Camelbak strap - I'm a succker for all thinks geek when it comes to bikes. My friends would think something was wrong with me if I didn't buy this.

I would love to have this. Very cool. Must keep the price down.

@Lizard_King: nothing personal, but sometimes when you're tired, put in 60+ miles already . . ., dehydrated . . .

Accidents can happen to the best of us.

Uhh.. guys, haven't any of you heard of rear view mirrors?

In India, you can get them for any cycle. They cost about 2 dollars here. Surely they are available in the US.

Turning your neck on a bike shouldn't be a problem.

And yes I do ride a bike almost everyday in the spring/summer/fall. I'm not quite die-hard enough to ride all the days in a Colorado winter.

There's a difference between geeky and dorky.
Tiny mirrors on your helmet is totally dorky.

@schrosa: 60+ miles is just getting warmed up!

I don't think that pricing is too bad since Garmin already makes a GPS for bikes that has a heartrate monitor too. The Garmin Edge 305 costs about $380, it just doesn't have fancy screen or rear view.

@arpan:
Note the comment below by ANOEL. This is why the majority of riders don't have mirrors on their bikes. Because they're "dorky". Yet weekend Armstrongs will complain when an SUV passes too closely. They'll also boast on internet forums that they were able to push 10,000 watts on their carbon fiber pimp bike.

Turning your head is not the solution, unless you're an owl. Most of us can't turn our heads far enough to see properly what's coming up behind. As a result, we are using seeing using the corner of our eye, which has WAY less resolution that the centre of the eye. The only real solution for seeing what's coming up is a rear-view mirror.

As other posters have alluded, there are problems with bike-mounted rear-view mirrors. The best solution is glasses-mounted or helmet-mounted mirror. And by far the best one of these is the Take-A-Look mirror by Bike Peddler out of Greeley, Colorado. They're all-metal, so they don't snap in the cold, they are infinitely adjustable, and cheap (about $15). If you can get past the slight learning curve of learning to use it (about a week should do it), you'll never want to ride in traffic again without one.

Oh and, for people who think mirrors are dorky, I say I'd rather be dorky than dead. Struck-from-behind accidents are the leading cause of cyclist fatalities in rural areas.

@arpan: Unfortunately for us statesside, things are not so rosy. India is whole different animal when it comes to biking. I wish I was in India. Compared to here, it is a biker's paradise eventhough you are in danger of dying every minute. :).

Pricing seems reasonable, but I don't know if the people who want a power meter are going to be the same people who want a rear view camera...I just don't get who they're selling this to.

I ride a bike to work everyday and I don't think this would be handy. I do have a few spots where it would be nice to see what's coming up behind me, but for the most part I don't think I need a rear view all the time. If I ever felt like watching behind me I'd just buy a mirror.

The prices are about right. Bike geeks will spend that much on a new set of pedals to save a few grams of weight. Two best things about biking is the cool equipment and the hot ladies that ride!

I would LOVE to have a display/rear camera setup. Always nice to know what's coming up behind you.

Sounds pretty cool and I'm in favour of having something that will reduce the danger of turning your head, especially in busy traffic. (How many of us have gotten nearly run off of the road because of unsafe car drivers?)

That said though - is this thing at all waterproof? In Tofino Canada it rains pretty much year-round. This thing - if not waterproof - would be useless there.

Bicyclists don't get run off the road, hit, injured or killed because they don't see the vehicle come up from behind. It's the OPPOSITE! It's the vehicle drivers that don't see the cyclists or don't realize how far their mirrors stick out, etc.
Especially in the city eyes forward, anticipating people dodging out from between parked cars or giving door-prizes... for me rear-view is to see the cab drivers racing up ready to cut you off for a fare... I HATE those guys.

give it loudspeaker sound system and were set for a new wave of hitech carbon free boy racer =) id get me one. some neon lights and a hyrdolic suspension and were off. lo rider style..

@ANoel: So... helmet-mounted mirrors are dorky, but butt-cam isn't? Shyeah, right.

All that I really care about is riding safely and economically. I don't need to spend more than the cost of my bike to see behind me.

Hmm...looks cool. I think it might be useful in all-out sprints in a race, cause looking back is out of the question then. But then you'd want side view cameras too. And turning your head works, but looking out of the corner of your eye is flawed--I'm not the best cyclist, but I've been doing it long enough to know that there should be a better solution (mirrors, but yes, they aren't stylish enough). Cool idea. Bring it out, I say.

Oops, forgot to mention that this might eliminate those classic look-back moments, like Armstrong and Ullrich in the Tour de France, year ...

i'm curious as all get out about the quality of the video. When i was a little kid my parents got me rear view mirrors for my bike. great idea, except due to the constant vibrations it didnt do too much (and the cars coming up from behind were so blurry that at times i confused em with cars that were parked on the side of the street.

Having known someone who ran over and killed his own toddler backing up I celebrate that Lexus, Lincoln and others are deploying this kind of tech as standard on their vehicles, In fact, rear view cams are widely available as do-it-yourself car kits for a measly hundo or so.
They would be great for cyclists.
They are the future.

Battery life for this device w/ camera would be awful. $800 is good for a powermeter though, so I'd be interested in that part of the device. The rear view mirror however is less than necessary. Most people who will invest that much in bike equipment has good enough riding skills to look back without eating it.

Actually I retract my last statement; according to the website these guys aren't coming up with a new powermeter but plan on being compatible with third party powermeters such as SRM and Cycleops (The Garmin Edge 705 already does this and has GPS).

This computer seems like a cool idea but some of their claims are lofty at best (ie: fully compatible with Shimano's electronic shifting, rear camera, etc). I'd be very suprised if this ever came out.

I could have used this when I was in school and I was chases by bullies.

One time I looked back and then I turned around next thing I know I'm lying on top of a car hood.