NEW YORK, 1:52 PM, FRI MAY 16 | 56 POSTS IN THE LAST 24 HOURS | tips@gizmodo.com | SUBMIT A TIP | RSS
UK | FR | NL | IT | DE | ES | JP | AU

Universal Music CEO is Like Your Cranky, Out-of-Touch Grandpa Who Happens to Run a Huge Record Label

dougmorris.jpgIf you picture music industry CEOs as cranky old white men who are completely out of touch with technology and mad at the world for changing around them, you're pretty damn spot-on. Wired has an upcoming profile on Universal Music CEO Doug Morris, and the guy seems as fit to run a newly tech-based company as a dog is fit to pilot a submarine. He basically sees technology as his enemy, wishing his days away for a simpler time where he could control every aspect of a record's distribution. Oh, and he compares the music industry to a character in "Li'l Abner," a comic strip that stopped running in 1977. 1977! I can't wait to read the entire profile, but there is one choice quote available now:

"There's no one in the record industry that's a technologist," Morris explains. "That's a misconception writers make all the time, that the record industry missed this. They didn't. They just didn't know what to do. It's like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?"

Personally, I would hire a vet. But to Morris, even that wasn't an option. "We didn't know who to hire," he says, becoming more agitated. "I wouldn't be able to recognize a good technology person — anyone with a good bullshit story would have gotten past me."

If dudes like this guy are running all the record companies, it's no wonder they're in a tailspin. So long, music industry. You had a good run. [NY Mag via Boing Boing]

9:55 AM on Tue Nov 27 2007
By Adam Frucci
8,935 views
41 comments

Comments

  • What he hasn't had to remove a dog's kidney before? Hell I removed my cousin's spleen two weeks ago with a butter knife and a tuning fork and he seems fine. This guy is WAY out of touch with reality.

  • unbelievable - no wander they are having so many problems. They have idiots running the company. Times have changed, and they need people leading them that understand todays dynamics. Obviously, this guy is way out of touch. Sharpen the ax.

  • The scary thing is this guy only runs a redundant record label. Imagine the people in charge of running government / banks / hospitals / institutions that actually matter!

  • I bet they have computers and some network in thier office. Start by asking thier computer guy who has 45 Gigbytes of MP3's stored on thier network because the RIAA will never come knocking at thier door.

  • If he wants to change jobs, a second career waits for him on the Sopranos.

  • Clearly, he knew he had to do something, it's just that he thought alienating the customer base was the best approach. Does one really have to be a technologist to see the folly in that train of logic? I think not.

  • That reminds me....I've been meaning to go pay $50 for Radiohead's latest album, just to spite the music industry.

  • He makes it sound like vets wake up as vets one day. Funnily enough, you learn you dimwit.

  • It's not your fault you missed the boat on electronic music, because you're so out of touch you could never have seen it coming? Fantastic logic, gramps.

  • "the guy seems as fit to run a newly tech-based company as a dog is fit to pilot a submarine"

    Wait.. what?

    Damn! There goes my new project, "Scooby-Doo meets Captain Nemo"...

  • This guy is toast before you can say toast. We are looking at almost a dozen start-ups that will put the power of music in the hands of the artists and the citizens - not in the hands of a "middleman". We have enough resources and technology available for direct artist-to-consumer promotion and don;t need old retarded farts that run record labels. I bet you this guy probably asks his secretary to print his emails and hates cell phones.

  • Image of ANoel ANoel at 11:09 AM on 11/27/07 *

    He seems very similar to GW Bush only more hip.

  • I read this article and just had to laugh. I give advice/ideas to friends at record companies and they just stare at me... until they come up to me months later saying "How did you know?"

    My favorite encounter? The record rep for a band had never even used iTunes even though the band was being used as a song in an iPod commercial. I pretty much gave up and walked out at that point.

    Record guys always have those arguments about "but you don't see the costs associated with 'developing' new acts"... and they seem reasonable until you realize how much they waste pushing crappy bands and singers. Ugh.

  • You'd think shareholders would demand a competent leader to increase their investment.

    Are all recording industry shareholders out-of-touch geezers too?

  • Dear NBC/Universal, Universal Music, et al:

    Fire your existing idiot CEOs. Hire new CEOs with functioning brain cells.

    Thank you.

    Sincerely,

    Your tech-savvy customers who are sick of your lame BS.

  • @Jason:
    I would think that anyone investing in the traditional music business would probably not be that smart anyway.

    Wow, when you think about it, artists like the artist currently known as Prince were way ahead of their time in more ways that musically. Now that we have seen the man behind the curtain it makes you question every artist that these companies are pushing.

  • Got to give him some credit. It takes a big man to admit that he didn't know something. Now he needs to step down or at least move over and let some other company show him how its done. (CEOs aren't paid to know everything...but they should be able to spot BS artists or hire someone who can)

  • L'il Abner? Isn't that the new hip hop act he just signed?

  • How do you know the guy removing your dog's kidney knows what the hell he's doing? Oh yeah, he's got experience and degrees to show for it, maybe you should do something like that with them there technologists.

    When you're a multi-billionaire CEO it's hard to make excuses as to why you couldn't get something done. However it would seem spotting a technologically proficient person is harder to do than earn gobs of cash.

  • ... and they say old people shouldn't drive.

  • I give him credit for being smart enough to realize he is dumb.

  • It's like we're able to see dinosaurs roam the earth again. The large, slow, lumbering giants move across the earth, simply unaware of their oddity in the environment, not realizing that the earth is changing, which is causing their extinction. While many creatures are successfully adapting to the new environment, many of these large dinosaurs are simply too slow to evolve. Many will expire in the Internet tar pits and the rest will come to ruin trying to maintain their size with a voracious appetite. Some have started feeding on each other, thus reducing the competition. Survival of the fittest indeed.

  • Image of Kaiser-Machead Kaiser-Machead at 12:16 PM on 11/27/07 *

    "I used to be with it, but then they changed what it was. Now what I'm with isn't it, and what's it is weird and scary to me."

    -Record Label Exec

  • Wow, was that a quote from a media megalith or from someone at 1600 Pennsylvania Ave. in Washington, DC?

  • Does anyone know where we can send donations? A bloated, inane industry is a terrible thing to waste.

  • Dogs *can* drive submarines!

    [www.flickr.com]

    Right into the toilet...

  • it astounds me that the leaders of the "music industry" dont have a clue, and that anybody commenting on here would do a better job as ceo than anybody they have lined up to replace this guy.

  • "So long, music industry. You had a good run."

    Amen brother.

    "That's a misconception writers make all the time, that the record industry missed this. They didn't. They just didn't know what to do."

    Since when did stupidity become an acceptable excuse for incompetence?

  • Yikes....just put that guy back in cryogenic stasis already.

  • @Rand: True; at least he recognizes that he is unable to spot a good technology guy.

    Really, this is such an issue with society nowadays. It always seems to me like the worst person possible gets influencial tech advisor jobs.

    I can't count how many times very very basic technology related news or information is wrong on TV. It is getting better, but not nearly as fast as it is becoming critical.

  • @Razta: what's with the thier? ;-)

  • Image of tamoko tamoko at 01:22 PM on 11/27/07 *

    This explains alot.

  • @rednecktech: 'Since when did stupidity become an acceptable excuse for incompetence?'

    Happens all the time, brother, all the time:-(

  • Image of ANoel ANoel at 01:27 PM on 11/27/07 *

    Trying to save the last vestigages of Glory Days of old economy of old militarism of old technology of old energy sources, these old, out-of-touch dickheads are all over.
    You listening George?


  • @Kaiser-Machead:

    Greatest...Simpson's...line...EVER!

  • I hope he recorded this interview somewhere.
    I'd love to get it off a torrent.

  • yup you didnt miss the boat....you just didn't know what to do....and thus, missed the boat. I CANT believe this guy runs a company. How can you not know anything about how your product is played?

  • @Prosumerist: you . said . a . mouthful!!! This 'ole boys network' bullshit needs to QUIT. And we HAVE to stop electing good ole boys into office. Fer F+!"'s SAKE people, I'm SO not kidding. What a mafioso type ASSHOLE!! LOOK at his picture. TELL me he didn't 'shake Sinatra's hand'!! What a lotta BS!! No WONDER they're suing some poor woman for 100K plus. If I had Superman powers for just one day I'm pretty sure I'd spend at least half the day just flying around killing certain people. SEMMIREKELLŐ!! (use your Hungarian-Eng dictionary for that one)

  • If they had maybe read Nicholas Negroponte's "Being Digital" back in 1996, they might have had a clue. His whole "atoms vs. bits" argument made complete sense for content companies. But they weren't thinking like "content" companies... they were thinking (and continue to think) like consumer packaged goods companies, and still try to sell content in the same way companies sell toothpaste.

  • I must be the only one rooting for him. He (and the other old-timers) are assholes for letting Apple get a near-monopoly on digital distribution. But I hope they succeed in breaking them before they achieve that monopoly. Disclaimer for fanboys: The iPod is great, but iTunes sucks and the iTunes Music Store must be marginalized.

  • The reason he didn't realize that we all can perform puppy-kidney-removal surgery is because he doesn't understand the mind boggling powers of being able to use the internets and google the procedure. Hell, if you look hard enough, you can probably find some streaming video of it and use that as a handy walkthrough.

    Seriously though, just because you put earplugs in and cover your eyes, doesn't negate the existence of that train rushing towards you called progress.

    "Oh my GOD! It's the FUTURE! RUUNNN!"

Start a discussion:

Reply by Email

Login with your username and password below. Or comment on this post via email.