wusses. if you are too delicate to reach in and grab one then you don't need it.

I'll buy that for a dollar

(and judging by the quality, I'm sure I can find it soon at the dollar store)

umm don't you hold it with your hands afterward?

Theres no way that hand belongs to a male. Its obviously a very manly woman, hence the rootbeer.

just use the one you scooped the cat-crap with 2 minutes ago and you can save yourself a few dollars... just don't use the cooler ice for any other drink.

Hmmm... actually a good idea... is what I thought before I saw the near-$15 pricetag.

And Br4nD0NH347: Yeah, but there's a big difference in the affect on one's hand between holding on to a can and fishing around in arctic waters. Kind of like the difference between drinking a slurpee and getting brain freeze.

seriously? If you don't have the guts to reach into a cooler, you definitely don't deserve the icy frost cooled beverage on the other end, whether it be a soothing beer or queerishly mild wine cooler

Now there's a solution in search of a problem.

This should be a new Manlaw: No grabbing of beer from the cooler with a utensil.

I'm guessing Zima fans are overjoyed.

Beer is like nature's antifreeze. So you only really need to suffer the first couple of cans and then you're golden.

You know, if this was made of a sturdier material, it looks about long enough to beat up whoever brings one of these to a party.

Man-up, Shirley! If you're still sober enough to care how cold the water is looking for the last bottle of beer then wipe the neck of your Miller Lite on your dress and go watch your TiVo of Desperate Housewives.

This thing should work perfect for me, as my favourite beverages have always been generic "COLA" and "ROOTBEER" from the 1982 Foodland line, and this is undeniable photographic proof that I will now be able to grab them from my cooler. (There is not enough room in my Unabomber shack for a refrigerator, so they've really thought of everything here.) Is this thing USB? (Thanko RULZ)

@ witeowl

??

seriously how long does it take to pull out a can? you can see it and if it's on the bottom you 'll see the dark spot.
you only fish around in arctic waters for a sec
but you drink the slurpee for alot longer time.

at least its got a bottle opener on the other end giving it some function???

score one for people to lazy to bend all the way over to fish through the cooler!

It would be better if it was a claw.

Awesome, just what I need. Now if they can come up with a stick that can tie shoes I could finally start wearing shoes with laces again.

Br4nD0NH347: I guess I'm a pickier drinker than some here. When I want a frosty coke, I won't be happy with any of the other "dark spots" in the cooler. Thus, my hand stays in the water for quite some time. But, maybe that's the price I pay for fine tasts.

I'm with ImAJoeBob... what kind of a wuss is going to sit there and spend 5 minutes trying to fish out a can or bottle of beer with a flimsy spatula type gizmo while the other guys are waiting behind you? May as well tattoo "I'm a Nancy Boy, come kiss me" on your forehead. I suppose it's okay for small children and faint hearted women grabbing their favorite diet coke out of the bottom of the chest since the cases of beer typically smother the couple of cokes you put in there.

So much for necessity being the soul mother of innovation. I mean who is that picky? Sure your drink is cold, you put it in a cooler so it would remain so, but you have hands that are warm because your warm blooded. See what I'm saying, you already have all the bloody tools your need. Oh well, I look forward to seeing this on a late night paid-program where they try to sell me something I really really really don't need.