I'll take six.

What would be sweet is if you could set the timer for the sand. For example, you set it for 15 minutes and it gives you a nice graphical representation of how much time has passed and how much time you've got left.

Dont tell me I have to count all those friggin green digital grains of sand?

OMG! I'm in love! Just tell me where to send my credit card details, cash, Paypal transfer, anything!

Where is the iWatch when we really need it? :p

More info here. That's beautiful!! Bonus points for making the shape of the watch fit the function.

But, is it LED or LCD? OLED makes the most sense since it is a type of LED that's easier to manufacture in a grid. But, the article says that the "light-emitting diode technology often used in watches is the basis of the screen image" -- which isn't true... it's 99.999% LCD.

LCDs typically involve glass, which would be hard to cut to an hourglass shape. OLED could be made with plastic and be more flexible.

Anyway, I love it!! Hope it gets made.

As much as I love the concept, if I actually saw myself wearing one of these, I'd have to kick my own ass.

And I thought only TokyoFlash made all the coolest watches. I don't care what people think - I'd really like one of these on my wrist. atomx: Better take down all the mirrors in your house because you know you can't say no (ha know you can't say no I'm so clever).

Why does this remind me of really bad day time TV... these are the Days of lives *cue god awful theme* will trying to work out time on this be as bad as watching that hideous show?

Save me Jebus!

"As much as I love the concept, if I actually saw myself wearing one of these, I'd have to kick my own ass."

Agreed, alot of the watches I see on the internet look cool, but wearing them is like putting on a giant nerd sign.

Next: the OLED sundial!

The perfect watch for a limp wrist.

Do you have to keep turning it upside-down?

Unfortunately, I have yet to find any watch that looks good on my tiny bird wrists. I exercise masochism by going to jewelers and challenging them to find a watch that doesn't look ridiculous on me. As of yet, none have been successful.

I like!

I hope you can turn it upsidedown.

Look, if you're not cool enough to figure out the times of sand from that display then you don't deserve such a trendy device. Only the select few who are willing to be a few minutes early/late should have such a timepiece. Some people who should have this:

Evil Overlords who set a countdown timer to destroy the hero with grains of sand in an hourglass.

Poeple who are self employed and thus, sense of time means nothing to them.

When you only have 1 hour to rescue Princess Penolope from the dragons of the wishyfoo, guardians of the well of the Wishyfoo, and you need a quick glance as to how you're doing.

Paris Hilton, who doesn't really give a crap what time it is, unless there's a debutante ball she must attend, and even then it's best to arrive fashionably late.