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    The Android iPhone

    Snow Leopard 10.6.2 Fixes Account-Nuking Bug (And About 40 More)

    read more: #gadgets, #apple, #portablemedia, #press, #harvard, #iphone, #verizonbestmodo

    iPhone Generated $400 million in Free Publicity

    According to Harvard Business School professor David Yoffie, Apple has generated a scant $400 million in free iPhone advertising since its announcement (granted, at least $200 million of that was from Gizmodo alone). He explained:

    No other company has ever received that kind of attention for a product launch...It's unprecedented
    I doubt that the iPhone announcement drew society's attention more than, say, RCA's first color television or Phillips' first VCR. But given the greater size and spread of media today, I guess that "unprecedented" is still no exaggeration.

    Apple buffs marketing savvy
    [via digg]


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