
Finally officially announced at NAB 2006 in Las Vegas today, the RED ONE camera is the latest greatest project from Oakley founder Jim Jannard, a serious photography and video buff who owns about a thousand different cameras himself. The RED ONE is designed to be a modular, upgradable system, so users can add hardware, software, storage, handling and monitoring accessories as they're developed or needed; a wonderful idea in itself, but check out its other specs:
Typical high-end HD camcorders have 2.1M pixel sensors and record with 3:1:1 color subsampled video at up to 30fps. We deliver 11.4M pixels at up to 60fps and record RAW, or 2x over-sampled HD in 4:4:4 or 4:2:2 - your choice. That's more than 5 times the amount of information available every second and a vastly superior recording quality. Don't need all that data for your workflow? Dial it back, and keep all the other advantages of the Mysterium Super 35mm cine sized (24.4 x 13.7mm) sensor. You get the same breathtaking Depth of Field and selective focus as found in film cameras. Mysterium boasts a greater than 66db Signal to Noise Ratio thanks to its large 29 sq. micron pixels. And 11,480,800 pixels deliver resolution that can only be called Ultra High Definition.
On an Apple forum thread about the price of pro cameras just a few months ago, someone was guessing the RED would go for about $250k, but the RED site is saying $17,500 MSRP. They're taking reservations now, $1k deposit and a maximum of five reservations per customer, but the fine print says they make no promises as to final list of specifications, availability or price, only that if you reserve the price will be set for you.
RED One [RED.com]
HD For Indies Exclusive: The Scoop on the RED camera-YES it's for real [HD For Indies]












Comments
thing looks like something the predator would use on a family vacation.
Useless Fact of the day: At a national call centre I used to work at we used to direct customers to red.com to test their Internet connection at the end of a call.
It also runs a proprietary embedded OS. It's called SkyNET.
I friggin want one!
I was thinking terminator action too. Looks like the arm cannon that mega hot terminator used.
what about HAL? any takers on that pun?
I like the look of it, and it looks rugged, but is it really? On the Red.Com spec sheet there is nothing saying it can handle any shock, harsh environments etc. So if you spend $17K on this - treat it like an iPod NANO I realize this isnt aimed at the average consumer, but it should have a bit more information even for semi-commercial use. As a comparison, if you want to see how military equipment is tested check out MIL-STD-202 here (generic standard) (http://www.dscc.dla.mil/Programs/MilSpec/listdocs.asp?BasicDoc=MIL-STD-202) Tests 213 and 214 have pretty good tests on shock and vibration, with test 110 being pretty good if you want to take it to the beach. The reason I've linked that is its information I deal with regularly, plus thought a few people might get a kick out of it. I get frustrated when consumer products either look rugged and aren't, or say they are rugged ('Look, I'm rugged'), but dont back it up. If you have a quick read of the standards, they are not to hard to test against and IMHO are pretty easy to meet with a hot glue gun and a bit of knowhow. BTW the Red sez "Shoot lightweight ENG style (body less than 7 lbs., in rugged magnesium alloy)" Pfft.
LOL @ dMek
Man, I wish Oakley would get another industrial designer. Whoever they have, he's like the anti-Jonathan Ive. Or maybe they are channeling the ghost of Jack Kirby? This junk is soooo over-machined. Am I supposed to be impressed?
Looks more like HAL 9000 controling what could be a Plasma and or Ion cannon.
The "Mysterium" chip sounds a lot like the "Phantom" game console.
yeah, that's all fine and dandy....
DOES IT GIVE MOUTH HUGS??????
@navstar: I believe the machining is what makes the upgradability possible. Seems you can fit anything anywhere on this camera. Tripods, rails, cranes, metering equipment, a cupholder maybe... you're not gonna get any of that if your camera looks like an ipod.
I just realized I replied to a comment from over a year ago. I rule.
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