Gadgets, nintendo, wii, home entertainment

Wii: Hold On Tight! 2 - Worldwide Debut

Remember the Nintendo Wii video we posted a few months back? We were impressed by its clever, Pixarish animation and funny, minimal writing. Lucky for us, the animation studio Super78 kept us in mind for their sequel, which is in its worldwide Internet debut (cough, YouTube embedded, cough) right here.

Now for a little background from the Creative Director, Brent Young:

I must admit at one point when we were outpacing most of the Superbowl spots [online] we had this fantasy that someone was going to call from Nintendo or some where and make us an offer but that never happened. Really we did this sequel because we had so much fun watching how so many people watched it and responded positively to it...[the sequel] furthers the story where we left off...we wanted to develop the characters that we established in the first spot.

This is what happens when Nintendo beefs up their Wiimote straps. You just can't break expensive displays like you used to. – Mark Wilson

6:15 PM on Sat Mar 24 2007
By Mark Wilson
550 views
13 comments

Comments

krasnoderevshik at 04:35 PM on 03/24/07
Reply by Email
*

Not that this isn't great, but how exactly is this any different from the first one?
greendusk at 05:05 PM on 03/24/07
Reply by Email
*

Well krasnoderevshik,

Much like Nintendo the guys at Super78 have taken something old and turned it into something "New".

I.E.
Find the Sword & shield, don't lose all your hearts save the girl. This time you can turn into a wolf.
Out fox your foes in air & space combat. Now this time you can land the ship and fight with your gun.
Swing the wiimote and hit the tv. Now the tv is to their back. (No one would see that coming)

All in all the video is good and it did take skills to make.
bk at 10:22 PM on 03/24/07
Reply by Email
*

Looks good, but "develop the characters"? Don't flatter yourself.
Whammo at 10:47 PM on 03/24/07
Reply by Email
*

Meh, the 15 minutes are up boys...
Karttikeya at 11:39 PM on 03/24/07
Reply by Email
*

How creative.
Xenobiologista at 12:30 AM on 03/25/07
Reply by Email
*

[girly]But it's cute![/girly]

Look at it this way, they're giving you a free cartoon. Only idiots complain about getting free stuff.
smokinjoefission at 03:18 AM on 03/25/07
Reply by Email
*

here's some herpes - it's free - stop yer bitchin
Hervard at 04:59 AM on 03/25/07
Reply by Email
*

Haha, this is just taking the piss out of everyone who flung their remote into their TV.

Classic.
Radish at 10:07 AM on 03/25/07
Reply by Email
*

As an ad, I don't get it. Mildly amusing as animation though.

I do get why Nintendo hasn't called. While the animation is nice, the number of people who can do CG animation is much much larger than the number of people who can effectively market a product. This demonstrates that the super78 folks don't understand advertising.

Nintendo has artists (even if they didn't contract out their advertising). Super78 doesn't fill a need Nintentdo will pay for. Doubtless the company is grateful for free exposure though.
Hoffen at 10:57 AM on 03/25/07
Reply by Email
*

I liked the first one, it had more of an ad quality to it. But this one is great too, turns the other remote thing into more of a villain, like now he's doing it on purpose.
heyyou at 04:59 PM on 03/25/07
Reply by Email
*

i think he could sell a similar type of ad to the telidildonics people.
killhazard at 11:44 PM on 03/25/07
Reply by Email
*

Well this if more towards Radish but they are just hoping (dreaming/whatever) that Nintendo would call not for their "Great Marketing Ad" but more because of their skill in CG. Though many people out there know CG they feel that they may have a chance because they got a lot of positive responses.

Well thats just my take on what they are thinking. Either way great vid.

I hope they make another one continuing this one. But I DO hope it doesn't become a series of some sorts.
Barfolemew at 03:11 AM on 03/26/07
Reply by Email
*

That Nunchuck is freakin' evil!!