im not sure this qualifies as swag.

this is like a college football player driving a 2010 escalade.

regardless, that is the coolest fucking gift set ever.--halo fan or not

I couldn't stop crying while seeing you throw all those precious stuf!! D:

I'm not sure if it's my anal-retentiveness kicking in or what, but to see Mr. Lam fling this free-to-you-but-otherwise-expensive-to-the-general-public stuff around like it has no value whatsoever, comes off as somewhat disrespectful. Yeah, I know yours to do with as you please, and I'm sure this mini-rant has no basis except in my own mind, but shit man, come on! You may not have paid $130 for your Spartan cat helmet but for the suckers like myself who paid full price (and have to wait until next week to play the damn game), show a little respect eh?

Nice. Nice. How may free 360s have you guys received at this point? And how many have you sent back? I'm simply curious, because I find it rather silly.

I get so pissed off when I see how much money Microsoft has invested into marketing a game that would probably sell millions of copies regardless of all the gimmicks, statues, soft drinks, events, elaborate commercials, etc. That same amount of cash could have bought them so much more positive PR if they had invested it into redesigning and replacing the faulty 360 hardware.

Is there some reason Gizmodo, can give the stuff away? Microsoft has to send you a bunch of free crap to play and talk about their game (including live points?). Can't you give away some of the stuff to the readers? I'm not asking for me, I don't need any of that, but..

I've said it before, and I'll say it again: Your jobs, how do I get them?!

I prefer to call it "de-bagging"

*cough*

*crickets*

Right ON TinyBRobot!! I couldn't have said it better. Watching the video made me pretty sick. There are people out there who would treat a free .99 cent pen better than Lam did that expensive gear. Heck, I treat a free Frosty better than that. I guess it epitomizes society in general these days when given something for nothing. Act ungrateful and unappreciative and subject the rest of us to it.

If I was Microsoft, I'd tell him to shove it all down his pants; no more free swag for you!

i hate you guys lol

you didn't get all that for free did you? cause if if you did i'll hate you more

You know I was thinking the same thing as you TINYBROBOT. We are just jealous that gizmodo does this for a living while I sit in a server room rebuilding our main RAID array. I'll happily pay for Halo 3. It makes it that much sweeter. That video made Lam look like a spoiled kid.

Throwin' around swag like a pimp does his hoes, late on a saturday night...

Just wanted to let you know that I hate you. That's it.

What, me jealous? What makes you say that?

(Stoopid free swag)

Itz amazing how you throw everything around like you dont care about it.
If that was me i'd have everything pilled up.
Gratz on the XBox 360. So with this one you'd have 3 Xbox's since they've released 3 different xbox's

@TinyBroBot:

No, it's not just you. It was pretty annoying to me as well...

@video
I know it's free items, and as mentioned your's to do with what you want. But some of us actually have to work hard for these "entertainment devices". At least act like you care instead of flinging em around like there nothing.

Thank you for throwing that stuff around. Reading these angry fanboy posts brings a smile to my face. All in all, let's be real,all that stuff is great, but the only -really- important thing in that bag is the Halo 3 game disk.

Sorry it made you all sick to watch me toss the MREs and stuff aside. But I'm a trained professional. I threw the controllers, and the headset and the MREs, but not the console with its sensitive componentry and HDD. *Do not try this at home*

BTW, none of this is mine, except the MREs -- all of it goes back to microsoft when we're done testing.

@aquaosx: None of it was hurt, but yes, the disc is the thing.

No, seriously, why did you have to throw that stuff around? What if it gets broken?
That is not cool, man.

seriously, what a douche throwing stuff around like that. show a little appreciation. dude, you're not that cool do don't try to pull it off. Engadget had an awesome 'de-bagging' gallery where they're at least showing some respect.

I'm sorry but... Jason Chen I have to bump you down one spot on my heroes list because of the savage way you treated that merchandise. Thats about $750 of electronics right there and you just tossed it around like it meant nothing. I'm not a 360 or a Halo fanboy, but you tossed that stuff around like junk. Not cool.

@Neil.Will: Whoops, that would be Brian Lam, not Jason Chen. Wow, bad day. Oh well the points have been docked from Jason's score and Brian walks away clean. Good job Brian, see how people suffer because of your actions?

I'm sorry but I have to agree. Why the need to throw that stuff like you couldn't care less? Seems unnecessary. It's like watching those arrogant spoiled kids opening Christmas presents, tossing the expensive gifts they don't give a crap about until they find the one they think it's worth handling with gratitude.

i'll tell you what, those meatloaf MRE's actually aren't half bad.

Press doesn't keep it people. They review it and have to send it back.

Press code of ethics.

Sheesh, simmer down.

@BRIAN LAM: I'm not sure I believe that all that stuff goes back to Microsoft. The Live cards, MS points, dog tags with your name on them? On another site, their pictures showed the console itself had the same name as the dog tags engraved on the back. Seems a bit silly for them to go through all that trouble just to get it all back from you... Either way, I didn't think tossing it all around was cool either.

Dear Jason Chen,

Please just throw everything, it's alright.

I agree with the others, you guys come off as jerks by tossing the stuff around.

i'll post the prices here;
The Legendary Edition
$129.99 U.S. estimated retail
sleek metal collector's case is the first bonus disk found in the Legendary Edition, as well as a special Halo fiction and art book.
($69.99 U.S. estimated retail)
the Standard Edition ($59.99 U.S. estimated retail) consists of the Halo 3 game.

source: xbox.com

so damnn hell EXPENSIVE. FOR A THREE RED LIGHTS!

Who do you have to blow to get a phatty helmet like that? gg!

acting = 0
cinematography = 0
respect = 0
try to make some dramatic mood = 0
you guys sucks

I agree with TINYBROBOT, "somewhat disrespectful" more like highly disrespectful. People come to this site because they enjoy these games. You just look like a rich 12 year old that has no friends from how you act. something about the video just made me not want to visit gizmodo any more. like you guys are making mega $$ from advertisements so now you can just screw your readers and trash around what they like the most?

i just don't understand it, i don't see how it was funny, amusing, cool, or anything good. maybe your trying to teach people what disrespectful looks like.

i would like to see a retraction, and the unboxing redone. or atleast explain where you were going with the tossing of stuff.

Gotta go with the group and say my first reaction is "Stop throwing that shit!"

And it all goes back? Really? The engraved dog tags?

Right.

Man I wish, i had a famous blog about tech, games etc.. just to receive this gifts..

Enough with the nonchalance swagger and obvious self-affirming pretentious, above it all mannerisms. You get free shit. Be grateful or suffer the fate of getting lost in the snow and never being heard from again until they find your dead, lifeless body.

I think it was funny that he was throwing the stuff around. Throughout the whole video I could hear the faint sound of fanboys everywhere crying over some marketing swag being tossed on the ground. Lighten up people, it's not like he was throwing your stuff!

Wow Brian, that was totally unacceptable. Throwing around various pieces of equipment (albeit FREE) doesn't make you look cool, it makes you look like a total douche.

What especially made me cringe was the mishandling of the Master Chief helmet: "Hmm, it can't fit my head! LET'S THROW IT AROUND!" Wasn't there any excitement or wonder when you found yourself unboxing a wonderfully modeled Master Chief helm? It seems like you expected it, and already had predisposed opinions about getting free swag from Microsoft.

Be honest, if it was an accurate model of Steve Jobs' head, your eyes would have lit up like a kid's at a candy store...not to mention you would have carefully handled it.

Lame, I wish I got all that stuff for free.
I highly doubt that any of it goes back.
It obviously helps review scores and impressions when you send someone a bunch of expensive stuff. So you know all the gaming blogs and magazines are getting these kits too.

@SinAmos: Was that a threat?

Sinamos and Fenixconnecktion banned for not reading the headline of this post, which declares the stuff in this duffel bag totally awesome. And for getting self righteous about keeping halo gear in mint condition like comic book nerds.

@qbix: Did you read the post? Seems like you didn't if you think I didn't like this stuff.

TINYBROBOT, I feel the same as you and watching him unboxing this made me feel kind of sick. This guy has absolutely no appreciation for all the great gear MS sent him and watching him just toss the stuff aside after taking a quick look makes him look like a total snob. It's a shame that people like him are the ones that get these kinds of jobs and the cool stuff that comes with it. MS goes and sends him TONS of cool stuff that is worth quite a good amount for free and he acts like he couldn't care less and is just rushing to get done with his video. Why bother then, do you think he even realizes how much of a prick he looks like in this video? I haven't seen other videos with him before so I don't know, is he always like this? I'm getting the impression many people here feel the same way about this video. Seriously Gizmodo, WTF?

One fat example of how not to win your readers loyalty. I felt uncomfortably watching it too.

and yes I read the post, it's just that the video doesn't mesh with the content of the post. Maybe he was just having a bad day?

That was totally pathetic.

I would consider pulling this post because I imagine your stocks are dropping rapidly in a lot of peoples books right now.

Major uber superly mad awesome props to you brian! You THROW that crap like it aint never been thrown before.

My question is this: why must you fan boys get all uppity and bent out of shape over a simple video? He can do whatever the f*ck he wants to. Gosh, if it were me I would bash it all with a wrench, light it on fire, stuff the smoldering remains into a black garbage bag like a decapacited body and throw it off of an 18 story building, hopefully knocking out a few innocent bystanders along the way =D (Woot for teh run-on sentence >=3)

DO WANT. And dang if you didn't make me sick tossing that stuff around. You're a cold one, Mister Grinch.

The manner in which you handling those FREE gifts, and they were gifts, is appalling. Not only did you show your lack of professionalism, you came across as a disrespectful arrogant twit. If I worked for Microsoft, I would ban you from all future events and demand you return your swag bag at your expense.

I'm no longer going to visit Gizmodo anymore. You suck.

I don't get why so many of you feel offended by what he did. It's a freakin' game! You all are acting like some nerds just saw a replica of the death star being smashed into a million of pieces. Grow a pair, because life is not always fair. And it's a freakin' game! Come on! Who the hell gets that obsessed about a damn helmet!

Also, maybe he is not anal about this stuff because...Ummm lets see...He has a freakin' job, and can afford to buy his own crap and not be bothered with cases and cases for a FREAKIN GAME!

FYI: Not everybody in the world loves HALO!

It appears the majority of you are getting into mob mentality and not really reading the post, or trying to understand that I do like the stuff in here, but when you get stuff for a living, you don't actually want stuff. You hate that it piles up, and you hate that it clutters up your house. No offense to anyone, its cool and all, but the only thing in this bag really worth anything is the game. The rest is just mechandise.

So I'm taking the video down -- not a big deal to me. Just wanted to show you dudes what cool stuff was in the bag. Never mind then, you don't wanna see it.

Talking about ungrateful, part of my job is to show you all some of the newest stuff, and instead of any of you saying, hey, thanks for showing us this swag, you pretty much tell me I'm a punk for the content you read for free. How's that for hypocritical?

I hate you ...I want swag :)

@empreality: Thank you.

Jesus christ. Calm down guys. It's no more disrespectful than those guys who bought iphones and "tested" to see how tough the stuff was or that guy who blended one.

Sorry Brian, actually at the end it's just a worthy software that was in development for years, the rest is simply plastic.

@