An excellent article in the New York Times looks at Andy Rubin, Google's director of mobile platforms, and tries to uncover what the gPhone really shall become in the ever evolving mobile market.
The NYT is confident referring to the gPhone as a "software" package, rumors of which we have heard countless times. According to the extensive report, the gPhone will be made available by the middle of 2008 and is being produced by Google's partners (HTC, among others?) Google's contribution will be an open OS that shall be distributed freely and will earn revenue via advertising links. Interestingly, the model of bundling free software has been pretty successful in the past, as exemplified by Internet Explorer.
It seems Mr. Rubin is the right man for the project, as one of the founders of Danger Inc., the company behind the excellent Sidekick smartphone series, he seems well qualified to deal in the competitive market. That is not the only experience he is bringing to the game either; back in 1990 Mr. Rubin worked with Apple on a project called Magic Cap, which focused on a groundbreaking platform for portable devices. The venture fell through, as it was apparently too far ahead of its time. (Is this how the gPhone and the iPhone inadvertently cross development paths?) Mr. Rubin went it alone, he blew his entire savings on producing his vision of a mobile platform that would be open to all software developers. The name of Mr. Rubin's project? Yup, you guessed it—Android.
Whatever the gPhone is officially confirmed to be—phone/software suite or both—the potential impact Google will make to the way we communicate will be definitively game changing, if successful. With all this information seeping through, it is only a matter of time before the covers are dropped on the big G's big plans. For now, the wait goes on. [Valleywag]










Comments
Google domination would be hot..
I'd prefer it more than Microsoft..
Wow. That can't be Paris. She spelled words correctly and even capped stuff!
But but but... Google doesn't design user-centric, gorgeous software. They definitely know how to monetize search technologies, but that's the only thing they've done so far that's notable.
There's really not much more reason to be excited by this than there would be if it were rumored Adobe or Symantec were working on phones.
@hybrid8:
Google is god. How dare you?
Umm Hybrid ever hear of Google Earth, all the free office-like programs they have, their free 411 service?
Google has definitely made an impact and hopefully will do it again with the Gphone.
yea Google is god.....
First of all, there is no denying the importance of the iPhone. It has single handedly made us consumers appreciate high-technology a little more, and it has put a little piece of Apple hottness in a lot of people's hands, who without the iphone would have never known what Apple is capable of.
The "G"phone may be great, functional, fast and developed on an open-source, but it isn't the iPhone. It probably won't sync with itunes, it probably won't play videos, it probably won't be able to make you smile when your girlfriend drives you nuts. And I really can't see the wow factor lasting as long as it has on the iPhone.
Google is completely free to try things on their own, they've been working on this and developing it for years. However, rolling out new products and revolutionary technology for Apple is as normal as brushing your teeth for the rest of us.
Unless Google swallows some pride and takes some advice from their friendly Apple colleagues, this will just end up being another Treo like cell-phone. Nothing revolutionary, advanced or mind-blowing. Just a bunch of google ads, a few more ways to search the net and maybe, just maybe some sort of next-gen network.
Just don't forget that the Gen.2 iPhone isn't too far away.
gmail, I think, is one of the best user interfaces I have ever used. If the phone's interface is half as good it will beat most of the stuff out there.
How's that for user-centric and gorgeous?
Is that a flying vacuum cleaner sitting next to him? a little glimpse into the future :)
Hah sweet, that's a nitro heli equipped with sky-cam equipment. A personal Google Earth if you will :)
@ThinkBrilliant: The iPhone pretty much sells to the iPod generation all of who know what apple can do technology wise. They may not have been aware of apples closed approach to software though, so yay to the iPhone for making that abundantly clear.
What google is doing is completely different. Its probably gonna produce an operating system that will lower the price of the handset you purchase, and may possibly even lower the price of calls you make or offer you other incentives.
Put google software on a new nokia phone, that has gps, has the latest navteq maps, that can advertise to your actual position in the world telling you where the nearest Mac Donalds is, and the potential becomes almost mind boggling.
The two are so different, only an idiot would compare them. Adding a touch screen to a mobile device and giving it a pretty interface, is nowhere near as groundbreaking as what could be unleashed by google.
That said, who really cares, its just phones.
Huzzah!
@ThinkBrilliant: "is probably fast...and won't play videos, blah blah".
What?!? Sounds like somebody has iPhone-buyers-remorse.
@ThinkBrilliant
you havent been keeping up with the gphone news...theres a chance that this is just going to be software, and that, due to the connections with apple, that this will be the next big change on the iphone.
Yes, but does it have a "G" spot.
If the OS is going to actually be open, then we'd be able to get rid of any advertisements that might be in there will minimal hacking.
@nightsky:
Only at 'just the right angle'
@PRODIGAL_SON
Wow, you read my mind! I was just thinking about this yesterday. Imagine phones with free calling and data plans. They make money by giving a brief oral ad while connecting you for a call, not unlike the stuff that plays when a company puts you on hold; just a lot shorter. It uses gps and your browsing history to taylor the ad for maximum effectiveness. But that's just the tip of the iceberg.
Imagine if, whenever you buy a ringtone or a game on your phone, and whenever someone in your phonebook calls you, they become aware of what you have downloaded since they last called. Of course there will be a visible way to shut this off; it will work similar to Facebook apps. This would be a tremendously powerful viral marketing tool.
But I'm not done yet! In japan you can buy things with your cellphone. This would extend the viral power of the above method 1000 fold.
Combine all that with displaying ads during load screens when browsing, integrating bar code scanning into their search engine, and the usual adsense revenue that comes with increased search engine market share, and it's easy to see how google could, though smart advertising, completely eliminate all monthly cell phone charges. And if they play their cards right, this dream could become reality within 5 years or so.
@ThinkBrilliant: The iphone isnt really high tech fanboy...it has a touch screen, thats about it.
@labrats5: And here I was lacking a new way to describe Hell.
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