Gizmodo: Hasbro

Nerf Vulcan Fully Automatic Dart Gun Now Available

Sean Fallon — Tue, 22 Jul 2008 15:35:00 EDT

We saw the Nerf Vulcan EBF-25 at Toy Fair 2008, we saw it perform in the hands of brave co-workers fighting in the trenches at the epic Nerf office war, and now you can proudly own the pinnacle of foam dart weapon technology for $40. [Hasbro via Digg] Thanks, Nelson!

$500 AMP Music Droid Dances (and Looks) Like a Bot Outta Hell

Benny Goldman — Wed, 18 Jun 2008 19:52:11 EDT

Move over WALL-E, take a hike Rolly, Automated Music Personality—from Hasbro's Tiger Electronics and Sega Toys—has come to claim the throne of dancing robot music speakers once and for all. Video after the jump

Its Segway-esque legs dance to the beat of any MP3 player via 3.5mm jack, and its 49 LEDs stay shining like some kind of cybernetic Rhinestone Cowboy. The A.M.P. has touch-sensitive DJ scratching pads and 62 sound effects built in so you can spice up your songs with a little "wiki-wiki", and an IR sensor so he will follow you (and his remote) from room to room and keep the music playing in your direction.

Too bad the A.M.P. costs 500-f'ing-dollars, which won't even buy you a Li-ion battery, since you either plug the knee-high bot into the wall (huh?) or fill it full of D cells. What's this thing made of? SOLID GOLD? It sure dances like it. Bring the price down to $99, and I will buy it. Available in October. [A.M.P., Gearlog]

Graffiti'ed AT-AT Walker Up For Grabs at Christie's Auction

AddyDugdale — Mon, 16 Jun 2008 07:40:00 EDT

If you've got a spare couple of grand loitering in your bank account, and you're a S*** W*** fan, then this graffiti'ed AT-AT walker might be so far up your galaxy it's parked in your constellation. Customised by EASE and JK5 for Suckadelic, the Hasbro toy is tagged in gin-u-wine Aurebesh language, and is expected to go for between $1,500 and $2,000. You can pick it up at the Christie's Pop Culture sale on June 25 in New York. [Christie's via GeekAlerts]

First Peek at Hasbro's Relaunched Millennium Falcon

AddyDugdale — Fri, 06 Jun 2008 08:15:00 EDT

This, is Hasbro's new Millennium Falcon, unveiled to ExtremeTech's Brian Heater in a Manhattan hotel yesterday. The only reason the toy giant reworked it was because the original mold broke, which made us chuckle. Thirty percent larger than the original, it's got room for up to 18 action figures—and Han and Chewy (the only two characters I like) are thrown in for free. You can hear the late Sir Alec Guinness' disembodied voice Obi-wanning it, and dazzle yourself with the flashing lights, but cross your legs, Star Wars fans, because it's not out until July. There's also a whole bunch of Clone Wars merch on its way, including an AT-TE walker and some helmets, check out ExtremeTech for a video of that in action. [ExtremeTech]

Stunning Hasbro Millennium Falcon Jumps Out of Hyperspace

Jesus Diaz — Sun, 13 Apr 2008 21:30:00 EDT

This is THE Millennium Falcon toy that never arrived when every 9-yo kid wanted it in 1977: the 2.5-foot Hasbro's Star Wars Legacy Collection Millennium Falcon, worthy of the most mind-blowing SW collections. It's probably the most realistic Falcon toy you can buy this side of an actual prop, with LEDs everywhere, sound, movable parts, and absolutely every detail imaginable except real engines. And when I say every detail, I mean every single detail, as you will see in the full hi-res gallery after the jump.

The model includes these chambers:

• Light-up cockpit with room for four figures.
• Medical bay.
• Secret smuggling compartments to hide from pesky Death Star crews.
• Auto-opening boarding ramp.
• Pivoting gunner station.
• Crew quarters with light-up dejarik table.

Weapons:

• Rotating laser turret fires two missiles and makes weapons sounds.

• 3-missile launcher with blasting sounds.

• Cannon that launches a "laser" missile (whatever that is.)

• Missile-firing mini-fighter inside an opening docking bay that makes electronic boarding and flight sounds (oooook, this is not in the movies unless I missed a secret chapter.)

• Pivoting training probe with lightsaber sounds.

Here are all its features:

• Light-up headlights and loads of electronic vehicle and weapon sounds—engine boost, cruise mode, fly-by, firing cannons, and much more.
• Opening, light-up cockpit can fit up to four figures.
• Remove outer panels to access the ship's interior.
• Authentic movie phrases from Han, Luke, Obi-Wan, C-3PO, Chewbacca, and R2-D2.
• Movie sound effects everywhere.
• Light-up engines.
• Includes Han Solo and Chewbacca and can hold up to 18 figures.

In other words: a whole bunch of pointless, completely unnecessary, and totally amazing plastic junk that arrives 30 years too late, and is a complete must for every 39-yo fanboy—who is going to secretly play with it in the closet, going "pew pew pew" with their voice (screw the built-in sounds).

And yes, perhaps it's not as fun as building your own LEGO version, but it's the closest thing to the movie available. [Galactic Hunter —Thanks Eddie]

HULK LIKE OPERATION GAME!

Kit Eaton — Wed, 19 Mar 2008 07:33:10 EDT

Remember "Operation," that buzzing fishing-for-organs game we played with as kids? Well, Hulk fans will soon be able to dig around inside their hero with a pair of electrified tweezers too, when Hasbro brings out their Hulk-themed version. Clumsy surgical action will make his eyes glow green and he'll howl apparently. What do you think of that, Hulk? HULK WARN YOU, ANESTHETIC BETTER BE REAL STRONG!

Though it sounds painful, we're not totally clear why he's got a teddy bear in one foot, and a rocket in the other. What're your ideas on that, guys?

No info on price or date yet. BUT HULK WANT! [Toyology via Geek alerts]

Kota the Triceratops Is Amazing, Eats Deep-Fried Pleos for Breakfast

Jesus Diaz — Fri, 15 Feb 2008 13:53:12 EST

I'm in awe with Kota The Triceratops Dinosaur, a $300 fully articulated 40-inch-long robot in the shape of a real-sized baby triceratops that, according to Playskool, any kid can ride. Yes. Full size. Baby. Triceratops. Riding. Robot. Really, this thing looks so cool that makes the Pleo look like a bag of bricks.

Playskool says that Kota has sensors in eleven parts of his body that react to the touch and trigger different motions—including some cute horny action—and sounds. They say that the thing will even munch on special leafs, Cookie Monster style. Seriously, this is one of those toys which makes me want to have a three-year-old body rather than just a three-year-old brain. Expect a full butts-on and horny tickling this weekend, live from New York's Toy Fair 2008. [Playskool]

Hasbro Room Tech Clock Wirelessly Wakes the Lamps in Your Room

Haroon Malik — Wed, 06 Feb 2008 04:55:00 EST

Hasbro's Room Tech Clock, which looks like a mix between an iPod and a Goomba, is an alarm clock with a wireless link to the shroom-shaped Room Tech Lamp. When the alarm goes off, two things happen; the alarm clock will either stomp its fists on the table making an awful racket, play back the radio or pump out tunes from a connected MP3 player. Secondly, the Room Tech Lamp, which is styled like a shroom-Martian hybrid, will be activated, bringing illumination to your dank, dingy room.

The Room Tech Lamp has a touch sensitive domed head, which allows the user to turn the light on, as well as select from a variety of colors simply by touching it. Additionally, the lamp has a speaker built in that can be hooked up to your MP3 player. The Room Tech duo are due out in September and will retail for £39.99 ($79) each.

Given Gizmodo writers mostly work from their beds, the biggest chore in the morning is turning on the light; we're just too lazy to pull the blinds up. Frankly, how we got by without the Room Tech series is quite beyond us. We're already in line. [Pocket-lint]

Optimash Prime, Transforms and Rolls Out!

Addy Dugdale — Mon, 04 Jun 2007 11:30:52 EDT

Following the steps of Darth Tater, here's another useless but irresistible piece of colored plastic: the Optimash Prime. I don't know who comes up with those names at Hasbro, but only for that I will give them the $9.99 they ask for it. – Jesus Diaz

Product page [Hasbro]

Camera or NEW TRANSFORMER! You Decide.

Mark Wilson — Sat, 02 Jun 2007 13:40:54 EDT

Check out his new Spyshot 6 camera. It sports a 100,000MP CMOS sensor and a bajillion times zoom. And everything good in the whole entire world.

Because it's not a camera, but a Transformer! Hit the jump to see the badass robot that this stupid camera ~~transforms~~ evolves to...

Hasbro has filled their online store with new Transformers. Running a cheap $6.99, there are robots hiding in cellphones, camcorders, and Chinese knockoff Game Boys. It's as if Hasbro knows their demographic is really a bunch of 18 to 100 year-olds who want to pull out a cellphone during their next meeting, only to have it transform in their hand and fire lasers at the boss.

Yes...excellent plan...– Mark Wilson

Product Page [via crave]

Transformers Watches Make You Feel, Look Like a Kid Again

Jason Chen — Mon, 14 May 2007 18:40:20 EDT

If you're one of the few people (like us) still eagerly awaiting the summer blockbuster spectacular Transformers, you'll love these transformers watches from Seiko.

They may be goofy, and they may be supremely low tech, but they're definitely made for the nine-year-old boy inside of you. Note: we said the nine-year-old inside of you, not the nineteen-year-old co-ed you have locked up in the basement. By the way, we've called the cops on you Mark Wilson.

More pics after the jump.

– Jason Chen

Seiko Product Hits Retail [Hasbro]

Tiger Electronics is the Dr. Moreau of Interactive Pets

Noah Robischon — Wed, 27 Dec 2006 12:05:09 EST

Dr. Gizmodo: What is the law?
Sayer of the Law: Not to buy $20 electronic monstrosities, that is the law. Are we not men?
Readers (in unison): Are we not men?
Dr. Gizmodo: What is the law?
Sayer of the Law: Not to buy multi-colored wriggling, singing, flashing, mewling I-DOG, I-FISH, and I-CAT that is the law. Are we not men?
Readers (in unison): Are we not men?
Dr. Gizmodo: What is the law?
Sayer of the Law: Not to buy I-CY, an electronic performing penguin toy that will be released in March 2007, that is the law. Are we not men?
Readers (in unison): Are we not men?
–Noah Robischon

I-CY [Product Page (via ChipChick)]

Exclusive Video: Hasbro Tooth Tunes MP3 Toothbrush

Brian Lam — Wed, 25 Oct 2006 15:20:27 EDT

Hasbro's Tooth Tunes toothbrushes have an MP3 player built in. Ya, they use bone-conduction to rattle the sound through your teeth for 3 minutes, making sure you brush for the American Dental Association's recommended time. The bristles are a bit hard, the head a bit small, and the handle sucks for reverse grip action, but I found it pretty damn cool to brush my teeth while listening to Black Eyed Peas. I wish you could swap songs, but they've got a pretty good variety of music. Gallery below, video above, and 18 song list, Including the Rocky theme, KISS, Queen, and Destiny's Child, after the jump.

The Toothtunes brushes come in these songs:

Beach Boys (Fun, Fun, Fun)
Destinys Child (Survivor)
Kelly Clarkson (Walk Away)
Queen (We Will Rock You)
Aly & AJ (Walking on Sunshine)
Black Eyed Peas (Let's Get It Started)
Hilary Duff (Wake Up)
Jesse McCartney (Beautiful Soul)
KISS (Rock & Roll All Night)
The Cheetah Girls (Shake A Tail Feather)
Theme Song from Rocky (Gonna Fly Now)
Village People (YMCA)

–Brian Lam

Tooth Tunes [Toothtunes]

Hasbro Projector, PVR, Other Gadgets for Kids

gizmogo — Thu, 15 Sep 2005 09:41:23 EDT

Man, kids today have all the luck (and I'm not just saying that because I feel old and crotchety). First they get tailored-for-kids cellphones and video cameras, now we have Hasbro churning out an entire entertainment system that's kid-friendly. We're talking a fully-working projector with built-in DVD player here people. The Hasbro Zoombox DVD Entertainment Projector displays images sixty inches or larger, and AV cables allow game consoles to be connected as well. Sure the quality may not be that great but at less than $300, this is probably the most low-cost projector on the shelves. It'll be sold exclusively in New York and online through the HasbroShop this December, and be available nationwide next year.

And just in case your little brat wants more techy stuff to emulate his or her techy parents, there's also Hasbro's VuGo Kids Portable Media Player and DVR unit that contains 128MB of memory.

This is apparently enough to hold an hour of video, 6 hours of music, and over 1,200 photos (you could probably add more since the VuGo has an SD slot). Not too much news on the quality of the screen and all the specs, but considering this PMP actually has built-in DVR abilities is pretty huge for a kiddie device. The VuGo is scheduled to be available later this year, for an extremely affordable $120. Hasbro will even launch an actual video download service for the VuGo, probably full of cartoons and music videos (or whatever it is the kids are into these days).

Hasbro also released four more products that we weren't too excited about but your kid might be: The VCAM NOW (a simple video camera for $79.99), the I-DOG (what sounds like a Sega iDog rip-off for $29.99), VideoNow XP (an interactive video system that plays interactive games, music videos etc. for $59.99), and a ChatNow two-way radio (with the ability to transmit text messages as well as pics, for $74.99).

Heck, for these prices, screw the kids — just get them for yourselves.

Hasbro Zoombox Toy Video Projector with Built-in DVD Player [I4U]
Hasbro VuGo Portable Video Player and DVR [I4U]
Press Release [Hasbro]